Category: Press Releases

PlayMonster’s Snap Ships Inspires a Custom Program for Cub Scouts and Interactive Modular Design Experiences at Select Scout Camps

 

BELOIT, Wisc. and IRVING, Texas (March 29, 2021) — PlayMonster LLC and the Boy Scouts of America (BSA) are excited to announce a year-long promotional partnership for Snap Ships—one of the hottest construction toys this year.

The collaboration will introduce a custom “Modular Design & Build” Preview Adventure that children in Cub Scouts can earn to learn the benefits of modular design along with experiencing modular building with and without instructions using Snap Ships. Scouts will be encouraged to share what they learned with fellow Cub Scouts, friends and family.

“From Pinewood Derby races and now Snap Ship building, Cub Scouting delivers skill-building lessons to children through interactive experiences that spark their interest and imagination,” said Anthony Berger, national director of Cub Scouting for the Boy Scouts of America. “We are so delighted to partner with PlayMonster and Snap Ships to create this hands-on opportunity to engage children in an exciting new activity.”

In addition to the custom “Modular Design & Build” Preview Adventure for Cub Scouts, the partnership will encourage further exploration of modular design by providing 10,000 Snap Ships samples to kids attending Day Camps and Summer Camps[1] to introduce them to the popular #BuildtoBattle Snap Ships experience.

“We are incredibly excited for the opportunity to introduce thousands of Cub Scouts to the Snap Ships experience,” said Scott Flynn, VP Sales and Marketing, PlayMonster. “The Boy Scouts of America has a long history in inspiring learning through fun experiences and it’s an absolute honor to have a custom Snap Ships program that builds on that tradition for today’s Cub Scouts.”

Snap Ships is a versatile building system for creating multiple crafts with action play, and all sets and pieces are interchangeable, so kids can build however they want. It’s built for longevity with a broad universe with narrative-driven repeat builds. Welcome to the future…where humanity is under constant attack from a brutal alien threat. The Komplex spreads through the galaxy and grows stronger with each species they defeat and assimilate. To fight them, humanity relies on an elite team, the Forge, who pilots their own armada of spacecraft known as Snap Ships. Now YOU can Build to Battle! The story of Snap Ships can also be enjoyed through the animated series available on YouTube. The series expands the appeal of Snap Ships and supports the play pattern. Snap Ships is geared toward children ages 8 and up but can be enjoyed by nearly anyone.

For more information visit https://www.scouting.org/ or https://www.playmonster.com.

About the Boy Scouts of America

The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” For more information on the Boy Scouts of America, please visit www.Scouting.org.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.

[1] The BSA’s response to the COVID-19 pandemic continues to be informed by expertise from agencies, including the Centers for Disease Control and Prevention. Local councils operating day camps and summer camps consult with their local and state health departments, as well as local chartered partners, to implement appropriate protocols to help keep members, volunteers, and employees safe.

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For More Information, Please Contact:                                              

Lisa Wuennemann                                                                          Boy Scouts of America

PlayMonster LLC                                                                             PR@Scouting.org     
(800) 524-4263
lisa.wuennemann@playmonster.com   

 

Jonathan Siemens

ChizComm (on behalf of PlayMonster)

(647) 669-4302

jsiemens@chizcomm.com

 

Hands-on science kits help kids discover and explore the
wonders of science through fun, real-world experiments

BELOIT, Wis. (March 9, 2021)—PlayMonster launches an exciting proprietary line of science kits called Science4you. Developed for ages 4 and up, this brand addition is part of PlayMonster’s expansion into new categories while maintaining a commitment to deliver high-quality products focused on fun, education, and play value.

Science4you focuses on hands-on learning through fun and engaging experiments. Each Science4you kit highlights segments within STEAM: Science, Technology, Engineering, Arts, and Mathematics.

With 12 exciting titles and kits designed for children ages 4 and up, there is sure to be a kit for every child in the household. While parents continue to search for supplemental learning products for at-home use, these kits provide a wide variety of topics and complexity that can be explored individually or guided by parents. On average, these kits provide 14 unique experiments to build an understanding of the scientific principles and how they connect with everyday life. An easy-to-follow illustrated 36-page instruction booklet provides step-by-step guidance along with entertaining, educational fun facts and expanded experiment ideas.

Kids can explore their 5 senses, navigate the world of colors, build a musical instrument, fly a rocket, learn to code… and much, much more!

The kits are available in March and sold exclusively on Amazon.com with an MSRP starting at $24.99. Here are examples of some of the fun activities kids will experience:

Ages 4+
• Discovering 5 Senses: Make a sensory bag and challenge your fingertips, conduct a blind smell test, and learn about how your taste buds work.
• Little Farmer: Understand the science behind farming while growing your own fruits and vegetables.
• My First Science Kit: Learn how water affects sound, what an optical illusion is, and how crystals form.
• Chasing Rainbows: Find out what makes a rainbow, how you can create one with just 3 colors, and how to change the color of flower petals.

Ages 6+
• Coding Lab: Create your initials in code, make a binary necklace, and apply code functions without a computer.
• Green Science: Build a solar oven, bake delicious marshmallows, and discover renewable energy.
• Music Factory: Make instruments, learn how sound travels, and test your hearing.

Ages 8+
• Gadgets Factory: Use liquids to move a mechanical arm, store energy, and create a magnetic maze.
• Kaboom! Explosive Science: Safely create a chemical reaction and pierce a balloon without making it deflate.
• Explosive Foams: Transform materials from liquid to foam and watch what happens.
• Monster Factory: Learn about DNA, grow a creature egg, and mix ingredients to create a slimy monster.
• Spectacular Science: Launch a rocket, write messages using chemistry, and use physics to move a race car.

Kids will be able to conduct their own experiments, but some adult assistance may be required. Most kits contain all required materials, however common household materials may not be included.

About PlayMonster LLC
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Koosh®, Latchkits®, and Snap Ships™.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263                                                 (416) 551-0822 x330
lisa.wuennemann@playmonster.com     jsiemens@chizcomm.com

 

 

 

 

 

The Long-Lasting, Easy-to-Apply Face Paint Designs Let Kids Pretend to Be Their Favorite Characters!

BELOIT, Wis. (February 16, 2021) — PlayMonster is focusing on expanding its product lines and categories, and with that, Face Paintoos™ now feature popular characters from Disney Frozen 2, Marvel Avengers, Marvel Spider-Man and Disney Princess! Along with popular themes, licensed packs are wowing parents and kids across the country!

Children love dressing up, role play and parties…and they love getting their face painted! But, face painting requires some artistic skill, and it’s easily ruined with one innocent itch or rub of the face. Face Paintoos is a face painting revolution because it allows for all of the fun and detailed designs of face painting without the hassle of wet paint and the expense of a professional face painter! Using just a wet sponge, apply the designs easily and in just a few minutes, and the professional results are long-lasting and won’t smudge. The designs are also easily removed when you’re ready!

So now it’s easy for kids to transform into Disney characters just for parties, holidays, or everyday fun!  Face Paintoos is fun for girls and boys, ages 4 and up.

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263                                                 (416) 551-0822 x330
lisa.wuennemann@playmonster.com     jsiemens@chizcomm.com

 

 

 

Players “Break In” to Explore and Search for the Alien Ship as they Solve Puzzles and Peel Back Layers of the Expanding 3D Game

BELOIT, Wis. (January 22, 2021) — PlayMonster announces the launch of Break In™ Area 51. It’s the latest game available in the company’s successful Break In collaborative game series. This game line, which is considered a “movie in a box”, is an immersive and challenging group gameplay experience. It’s a team activity unlike any other—and it begins the moment you lift the lid off the game box. Inside, you will see a 3D shape with graphics representing the area you are trying to break into.

To escape, you must first… Break In™! In the Break In Area 51 edition of the game, players take on the role of the alien breaking into Area 51. The alien is trying to retrieve its captured ship before it’s dismantled. The added twist with this game is the alien must hurry before he gets trapped on Earth. A team of players opens the box of challenges where solving one layer reveals another. Players must uncover symbols, numbers and colors to break in to Area 51. Hidden elements will help players complete the final puzzle.

The instructions tell you to STOP and make sure everyone is ready before you begin—get your cards laid out and settle in with all the players. Read the instructions and then begin looking for clues to solve puzzles. Soon, you will be told to open the game board and unfold the first of three layers, expanding your board and revealing the next layer you have to explore to uncover clues that will lead you further inside. It’s a one-of-a-kind unboxing experience! Along the way, you’ll encounter many strange things and complete amazing challenges using clever hints and a unique solution system. The final puzzle leads you to your goal!

Break In Area 51, at a difficulty level of 3 out of 4, will be a thrill for game nights for up to 6 players, ages 12+. Once you succeed you even walk away with a momento of your achievement!

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263                                                 (416) 551-0822 x330
lisa.wuennemann@playmonster.com     jsiemens@chizcomm.com

 

BELOIT, Wis. (January 19, 2021) – PlayMonster LLC and Interplay UK Ltd (Interplay) are pleased to announce that Interplay will be rebranded as PlayMonster, beginning immediately and continuing through 2021. This rebranding strategy reflects the vision for the future and further strengthens PlayMonster’s global position in the toy industry. PlayMonster UK Ltd will remain a subsidiary of PlayMonster LLC, headquartered in the newly furbished High Wycombe office with its own UK team and no change to staff roles or responsibilities continuing to be led by Managing Director Adrian Whyles. PlayMonster LLC will continue to operate out of their Beloit, Wisconsin headquarters reporting to CEO Bob Wann.

In 2016, PlayMonster acquired a North American license for Interplay’s top-selling My Fairy Garden brand which saw major global success. After two years of strong partnership and continued growth, PlayMonster acquired Interplay’s operations and full brand portfolio. Following years of successful cooperation, integrating business strategies and developing synergy in brand line-ups, the 2021 rebrand is a natural transition of the flourishing business relationship. With combined depth and breadth of resources, the new PlayMonster global business will become an even stronger performer in the global marketplace.

“This announcement will serve to expand PlayMonster’s worldwide brand presence, and to further PlayMonster’s growth and evolution towards becoming one of the industry’s top toy companies,” said Bob Wann, CEO, PlayMonster. “Everything we do across PlayMonster worldwide champions the power of play in children everywhere by continuing to innovate and bring smiles to young faces across the globe.”

“PlayMonster LLC is a rapidly growing, global business, and Interplay has benefitted hugely from being a member of this great ‘family’,” said Adrian Whyles, Managing Director, Interplay.  “We have extensive expansion plans in place and unifying the two companies with the PlayMonster brand gives us a unique scope to align famous brands and further extend our business relationships internationally.”

2020 marked significant growth for PlayMonster/Interplay, which has expanded its commitment to the power of classic play with added strength in leadership, brand partnerships, multiple TOTY finalists and successful product introductions including Snap Ships, FabLab, My Fairy Garden  and the must have game of the year, Drone Home.

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.

 

About Interplay UK Ltd, rebranding to PlayMonster in 2021

Interplay has been established for 20 years in the UK and is a multi-award-winning company positioned at the quality end of the toy market, specialising in developing and marketing innovative toys and gifts. A product-lead company with a passion for creating high-quality kits at affordable prices and striving for nothing less than the best for customers, Interplay designs popular in-house brands such as My Fairy Garden®, FabLab®, Fuzzikins®, My Mermaid Lagoon®, CraftBox® My Living World® and myStyle®.

 

 

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                                                          Ane and Rachel

PlayMonster LLC                                                                               Wire PR/contact@wirepr.co.uk

lisa.wuennemann@playmonster.com                                     07941 539 944/ 07742 896068

 

 

Jonathan Siemens

ChizComm (on behalf of PlayMonster)

(416) 551-0822 x330

jsiemens@chizcomm.com

 

 

 

Start Small and Build Big with All New Drone Sets that Combine to Create Intense Fusion Builds Featuring Innovative Launchers

BELOIT, Wis. (January 13, 2021) — The epic and award-winning new construction line Snap Ships® is enhancing its Build to Battle® play with six new drone sets. Collect and combine the three Forge and the three Komplex sets to create the two unstoppable Fusion Builds!

At its core, Snap Ships is a collectible, versatile, modular building system that allows kids to build multiple crafts. All of the sets are interchangeable so you can combine pieces to create different, larger builds. Each set has patent-pending cube pieces that snap together to be the core of the ship, allowing for versatile and quick builds that can be easily modified. Also included are unique pieces that differentiate sets from one another, offering different specs for play. Each craft features real shooting weapon play so kids can Build to Battle!

The new drone sets, each sold separately with an MSRP of $5.99, allows fans new ways to build on the fly! Each of the six sets is a unique build on its own, and combining them creates the larger Fusion Build with massive battle play value! Collect RL-55 Assault Drone, DA-63 Turbine Drone and BP-48 Biped Mech to create the MD-SWITCH 1 Fusion Build, and collect K-Crawler Suppression Mech, K-Swarm Strike Drone and K-Dive Ambush Drone to create the K-Form Fusion Build! The pieces can also be combined with other Snap Ships sets for customized, creative builds.

Snap Ships is a solid play experience with quick, versatile building and many variations. It’s also built for longevity with a broad universe with narrative-driven repeat builds. The story of Snap Ships can also be enjoyed through the animated series available on YouTube. The series expands the appeal of Snap Ships and supports the play pattern. Snap Ships is geared toward boys ages 8 and up, but can be enjoyed by nearly anyone.

 

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Spirograph®, Face Paintoos™, Colorforms®, Mirari®, Farkle, SET®, Five Crowns®, OK to Wake!®, My Fairy Garden®, Fashion Plates®, Marbleocity®, Y’Art®, Latchkits®, Kid O® and Snap Ships®. # # #

 

For More Information, Please Contact:                                              

Lisa Wuennemann                          Jonathan Siemens

PlayMonster LLC                               Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                    (416) 551-0822 x330
lisaw@playmonster.com              jsiemens@chizcomm.com

 

As Strategy Games Gain Popularity Among Consumers, PlayMonster Reconfigures its Line to Offer Something for Everyone

BELOIT, Wis. (November 16, 2020) — PlayMonster has created three new strategy games to appeal to various ages and interests, all featuring stunning graphics and exciting game play!

Trailz™ is the down-to-the-earth strategy game where teams of shrooms and slugs face off to out-smart and out-maneuver each other to get to the other side of the ground (board)! It’s a light-hearted and unconventional theme for a strategy game, which adds extra fun and appeals to a wider audience, making strategy games more accessible. Kids can play the game, and adults can play with kids, and use as little or as much strategy as they want! It’s a great way to get a younger generation interested in strategy play! This cleverly simple, yet challenging game is for 2 players, ages 7 and up.

The second game, Reign™, focuses on the excitement and player elimination of battle royale play, and adds the unique element of a “shrinking” break-away game board. Four different factions—Droids, Samurais, Barbarians and Super Soldiers—are each controlled by one player, and fight to be the last one standing on a tumultuous piece of land. As they race to safety and fight their opponents, natural disasters take out chunks of the land (game board) and take any players occupying that space with them. The game is different each time you play, so a strategy you used previously may not work again! It’s an innovative and unpredictable game for 2 to 4 players, ages 8 and up.

Windward™ is a more in-depth strategy game that began on Kickstarter, where it was fully funded in the first 33 minutes of its campaign. The game features awe-inspiring artwork and high-quality game pieces worthy of collectors. Game play revolves around an intricate, immersive world where players strive to become the most notorious captain on the gaseous planet of Celus. They can become the master of the skies by hunting leviathans, plundering opponents, and using cunning maneuvers to harness the power of the ever-changing wind. It’s a different game each time it’s played, and strategies have to morph and adapt to that change! For 2 to 5 players, ages 14 to adult.

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Spirograph®, Face Paintoos™, Colorforms®, Mirari®, Farkle, SET®, Five Crowns®, OK to Wake!®, My Fairy Garden®, Fashion Plates®, Marbleocity®, Y’Art®, Latchkits®, Kid O® and Snap Ships®.

# # #

 

For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                                     (416) 551-0822 x330
lisaw@playmonster.com                              jsiemens@chizcomm.com

 

Beloit, WI (Nov 5, 2020) – As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a deal with Hasbro to bring an exciting new KOOSH™ line to retail for Fall 2021.

Thirty-five years after its first introduction in 1986, KOOSH continues to deliver fans a fun and entertaining play experience that consumers love.  Kick it, toss it, bounce it, roll it, hold it in your hand, KOOSH remains undeniably cool and satisfying to play with.   PlayMonster plans to amplify the fun and reach all new audiences with exciting new line extensions and a dynamic marketing rollout celebrating all things KOOSH.

In addition to the original KOOSH ball, the new PlayMonster line will feature additional SKU’s great for active indoor and outdoor fun, including KOOSH Woosh, KOOSH Paddle, and Mondo KOOSH.

“KOOSH is set to be the Play All Day brand that lives in the hands and homes of kids everywhere,” says Tim Kilpin, president of PlayMonster. “As we continue to expand our relationship with Hasbro, we are excited to be going into a new category and extending a powerful, nostalgic brand that is widely known and loved by consumers of all ages.”

“We’re thrilled to work with PlayMonster to introduce the KOOSH brand to a new generation,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro.  “The talented team at PlayMonster has a proven track record of tapping into nostalgia while innovating classic brands in response to how kids play today.  We’re excited for people of all ages to experience all that KOOSH has to offer next year.”

Part of PlayMonster’s mission to build brands and franchises that uniquely interpret and innovate classic play, the new Hasbro deal and KOOSH launch further demonstrate the company’s growth and expansion into new categories and partnerships.  Nominated for three 2021  TOTY Awards, the past year has marked significant momentum for the company, including the acquisition of Kahootz Toys, the appointment of industry veteran Tim Kilpin to President, leading the growth of classic play through pandemic challenges and the tremendous  success of this year’s new product introductions including Snap Ships, Break In and Drone Home.

With endless possibilities of play, PlayMonster’s exciting new KOOSH line will jiggle, bounce and roll into retail in Fall 2021.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograpgh , Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, Break In™, Drone Home™ and Snap Ships™.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)

© 2020 Hasbro, Inc. All Rights Reserved.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann
PlayMonster
lisa.wuennemann@playmonster.com

 

Jonathan Siemens,
ChizComm (on behalf of PlayMonster)
jsiemens@chizcomm.com

 

To learn more about PlayMonster, visit playmonster.com

Snap Ships, Drone Home and Face Paintoos Continue Momentous Year for BIG ON FUN Company

Beloit, WI (October 29, 2020) − PlayMonster LLC is excited to announce that they have been named a finalist for three 2021 Toy of the Year (TOTY) Awards, the industry’s most prestigious honor. This year, PlayMonster garnered recognition across three different categories: Construction Toy of the Year for Snap Ships Sabre XF-23 Interceptor, Game of the Year for Drone Home and Creative Toy of the Year for Face Paintoos Party Pack!

The TOTY Awards, administered by The Toy Association, are frequently referred to as the “Oscars” of the toy industry, and finalists are announced from a field of hundreds of nominations. Finalists are determined by elite members of the toy industry, including retail buyers, industry influencers, academics, media, and more. For more information about PlayMonster’s TOTY Award finalists, and to vote, visit playmonstervote.com.

The TOTY announcements continue what has been a momentous year for PlayMonster. Snap Ships Gladius was named on The Toy Insider’s Holiday Gift Guide Hot 20 list and Best New Toy Award for 2020 from Fatherly, plus Drone Home was listed on Amazon’s Toys We Love Top 25 List, named a top holiday toy by TTPM, won a 2020 National Parenting Product Award (NAPPA) and is featured on The Toy Insiders Holiday Gift Guide. Additionally, PlayMonster products and their inventors were named finalists for three Toy & Game International Excellence Awards (TAGIEs) for: Game Innovator of the Year for Drone Home, Rising Star Innovator of the Year for Snap Ships and Innovative Art And Visuals of the Year  for Break In.

“We are honored and excited to have been selected as finalists in three 2021 TOTY categories,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “2020 has been a very important year for PlayMonster and being named a finalist is an indication of the hard work and determination of our entire team. We are thrilled to be recognized as the gold standard in toys by the industry and consumers alike.”

“Thanks to the expertise of our expert panel of judges, this year’s TOTY finalists embody all the best aspects of play – fun, discovery, and product innovation,” said Ken Seiter, Executive Vice President of Marketing Communications at The Toy Association. “From games that put a new spin on classic play to toys offering new play patterns that speak to today’s generation of kids, we are excited to reveal these finalists. Don’t forget to cast your votes to help determine the winners!”

Winners will be announced at an exciting TOTY Awards virtual event on February 12, 2021, which will also include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame and serves a vital fundraiser for The Toy Foundation. One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will  have their names called in what promises to be the most exciting TOTY Awards yet.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.

 

About The Toy Association

www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $107.5 billion, and its 950+ members drive the annual $26.5 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

 

About the Toy of the Year Awards (TOTY)

www.toyawards.org
The Toy of the Year Awards, known as the “Oscars” of the toy industry, annually recognize the top toys and games on the market. Finalists are nominated from within the industry and selected by a panel of expert judges. Winners are decided by votes cast by the public (at ToyAwards.org) and members of the industry. The TOTY Awards are administered by The Toy Association, with 100% of the program’s proceeds benefiting The Toy Foundation and its goal of delivering millions of brand-new toys to children in vulnerable situations.

 

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Contact:

Lisa Wuennemann
PlayMonster
lisa.wuennemann@playmonster.com

 

Jonathan Siemens,
ChizComm (on behalf of PlayMonster)
jsiemens@chizcomm.com

 

To learn more about PlayMonster, visit playmonster.com