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Build to Battle® Construction Line Rolls Out With a National Children’s Day Launch


BELOIT, Wis. (May 5, 2021) – PlayMonster LLC is pleased to announce that its popular Snap Ships® line is expanding into the Korean market.

In partnership with third-party distributor HEM, the construction line Snap Ships will be hitting store shelves in time for Children’s Day on May 5th — a much-loved national holiday that celebrates children of all ages. The line will see a full national rollout across specialty and mass-market retail with media support. Adding to the line’s exciting Build to Battle® play experience, the Snap Ships App and Season One of its digital animated series, Snap Ships: Dawn of Battle, are being translated into Korean, maximizing its immersive toy experience for consumers.

This market launch further expands PlayMonster’s global footprint with children already playing with Snap Ships in countries like Australia, the UK, and South Africa, with more to come.

“We are excited to bring the brand to a strong market like Korea with a full national rollout,” said Richard Gill, Vice President International, PlayMonster. “It demonstrates that Snap Ships’ dynamic new Build to Battle® play belies language and cultural barriers, appealing to kids and families everywhere.”

This year has already seen significant growth for PlayMonster, with the rebranding of Interplay to PlayMonster UK and the company’s recent acquisition of BriteBrush™. On the global stage, PlayMonster continues to see success with Snap Ships, 5 Second Rule®, and the must-have game Drone Home™, which will see further distribution in Fall 2021 in Russia, Hungary, Turkey, Finland, Sweden, and Israel.

“With a presence in 60 countries, our aim is to continue to expand our business internationally in tandem with our partners, like HEM, and further develop our business relations,” continued Gill. “Asia is becoming a growth market — Korea is spearheading that — with India, China, and Japan following suit.”

Designed for kids ages 8 and up, Snap Ships is a collectible, durable and versatile modular building system that stands up to action play. Snap Ships invites kids to build, battle, play and display an exciting array of cool spacecraft, merging two of the biggest play patterns for boys—action-play and construction. Each Snap Ships comes with a mysterious UJU tech piece that holds special value hidden inside the box.

More than just a toy line, Snap Ships creates a 360-degree play experience inviting kids into the Snap Ships universe through an immersive animated series from the acclaimed content studio, Wind Sun Sky Entertainment, and a free interactive AR app from highly successful video game developers and Snap Ships inventors, Scott Pease and Jeff Swenty (Tony Hawk, Guitar Hero, Call of Duty). The app is rated E for everyone and is available for free for iOS on the Apple App Store and Android via the Google Play Store.


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About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.



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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens
PlayMonster LLC                                             Director, Marketing and Communications – ChizComm
(800) 524-4263                                                (416) 551-0822 x330
lisa.wuennemann@playmonster.comcreate new email        jsiemens@chizcomm.comcreate new email