Posted on


Veteran Toy Industry Executive Brings Licensing Expertise to Growing Portfolio of Brands

Beloit, WI (May 3, 2020)PlayMonster LLC is pleased to announce the appointment of Hollie Holmes to the role of Global Head of Licensing, effective immediately.

In this newly created role, Holmes will oversee the company’s global licensing business with an emphasis on the development and expansion of new Intellectual Property across new and existing categories.  She will report to Scott Flynn, Vice President of Sales and Marketing at PlayMonster.

Holmes is an agile leader with over 20 years of consumer products experience in identifying, securing, and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy, automotive, and pop-culture brands. She has a long history of developing and maintaining strong executive relationships and is a collaborative partner, negotiating global agreements to increase brand awareness, profitability, and sales.

“Hollie brings vast experience and demonstrated success in building strong licensing programs that impact business in a meaningful way,” said Flynn.  “It’s a whole new level of focus for us that we expect will not only amplify our existing portfolio but open more doors to exciting new opportunities.”

Most recently, Holmes served as Senior Director of Strategic Development: Global Licensing Acquisitions and Entertainment Partnerships at Mattel, where she was responsible for entertainment partnerships and license acquisitions across Mattel’s global portfolio, including those for its iconic brands – including Barbie, Hot Wheels, and Fisher-Price. She oversaw the acquisitions for hundreds of licenses each year, negotiating and executing agreements with partners, and evaluating and acquiring new content in various stages of development.

Tim Kilpin, President of PlayMonster, said, “Hollie is one of the most widely respected and visionary executives in the licensing industry today, and we couldn’t be happier that Hollie chose to continue her career with PlayMonster.”

“Working with Tim previously at Mattel was an incredible experience, and I’ve always known I wanted to work with him again,” said Holmes. “Scott, and the entire PlayMonster team are innovative, fun, known as a great partner, and incredibly agile, which I’ve learned brings the term “moving quickly” to a whole new level.  I’m thrilled at the opportunity to help expand our focus and accelerate growth for the PlayMonster team.”

PlayMonster is aggressively continuing to build its portfolio of brands and content-driven IP across categories, strengthening its activity not only in core categories but incrementally with the introduction of new business lines, including Koosh and BriteBrush, that significantly scale the company’s growth and leadership position.


To learn more about PlayMonster, visit


About PlayMonster

PlayMonster, a leading international toy, and game company believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.

# # #


For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263                                                 (416) 551-0822 x330
lisa.wuennemann@playmonster.comcreate new email     jsiemens@chizcomm.comcreate new email