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The New 5 Second Rule Relay is in the running for the 2023 Game of the Year Category; Voting is now to fans and members of the public

BELOIT, Wis. (August 21, 2023) — PlayMonster Group LLC , a leading international toy and game company, is excited to announce that 5 Second Rule Relay has been named a finalist for the 2023 Toy of the Year (TOTY) Awards, the industry’s most prestigious honor, in this year’s Game of the Year category. Packed with excitement and camaraderie, this game is designed to bring friends and family together for unforgettable moments of rapid-fire fun.

The Toy of the Year® Awards honor the “best of the best” in the toy industry. Administered by The Toy Foundation, these awards are frequently referred to as the “Oscars” of the toy industry. Finalists are announced from a field of hundreds of nominations and are determined by elite members of the toy industry including retail buyers, industry influencers, academics, media and more.

5 Second Rule Relay

5 Second Rule just got even more spontaneous and unpredictable with the all-new Relay baton! It should be easy to name pizza toppings—but can you do it under the pressure of 5 seconds counting down, after another player puts you on the spot? List one thing in your category, then hand off the electronic baton to any other player—you decide who has to answer next! Time’s not on your side, so just say what comes to mind and risk ridiculous answers slipping out!

Ages 8+
MSRP  $29.99

Vote for 5 Second Rule Relay for Game of the Year HERE!

“We are overjoyed to have 5 Second Rule Relay named as a finalist for the 2023 Toy of the Year Award,” said Sharon Fosbery, Chief Marketing Officer at PlayMonster. “This recognition speaks to our commitment to crafting games that foster laughter, communication, and unforgettable moments shared among loved ones. We are immensely proud of this achievement and grateful for the opportunity to be part of families’ playtime experiences.”

The TOTY Awards will take place on September 29th in New York City, where winners across 17 categories of play, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will have their names called in what promises to be the most exciting TOTY Awards yet.

For more information about 5 Second Rule relay, and other award-winning games, visit

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.