Category: Press Releases

Excited to Collaborate with Disney, PlayMonster Announces New Products

 

BELOIT, Wis. (July 7, 2021) — PlayMonster is focusing on expanding its product lines and categories, and with that, it has collaborated with Disney to extend its 5 Second Rule®, Ring It On™ and Colorforms® lines with popular Disney and Pixar characters.

The best-selling 5 Second Rule® brand will get a sprinkling of Tinker Bell’s pixie dust with the 5 Second Rule Disney Edition! It seems like it would be easy to name three Disney dogs–but can you do it under the pressure of 5 seconds twisting down, and with the other players staring at you? You have to be quick, so just say whatever comes to mind and risk silly answers slipping out…because that would be funny, and we all like to laugh! It’s all in good fun with this fast-paced game where you have to Think Fast and Shout it Out!™ Cards will feature topics that multiple generations within the family can enjoy together! For 3 to 6 players, ages 6 to adult.

Ring It On! Disney Edition challenges players to race to find matches for cards by setting down and picking up cards quickly. You never know when another player will discard a card you need! When you complete a four-of-a-kind with your favorite Disney character including Disney Mickey Mouse, Disney Minnie Mouse, Olaf and more, ring that bell to let everyone know! It’s great fun for families to play again and again! For 2 to 4 players, ages 6 and up.

In addition to celebrating Colorforms 70^th anniversary with a special edition, PlayMonster will be adding titles for Disney and Pixar’s Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse & Minnie Mouse in retro form.  With over 50 repositionable vinyl pieces per set, Colorforms’ allows kids to craft adventures for imaginative play all day. For ages 3 and up.

“We’re so thrilled to collaborate with Disney on our classic games like 5 Second Rule and Colorforms as well as exciting new games like Ring It On” said Hollie Holmes, Global Head of Licensing at PlayMonster. “We could not be more pleased about the continued growth of our strong licensing programs that impact business in a meaningful way.”

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.

 

About Colorforms

With over one billion sets sold throughout the past 60+ years, Colorforms® is one of the oldest and best-known toy brands. Colorforms® vinyl re-stickable playsets provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. What began as basic shapes of squares, triangles and circles, and has evolved, incorporating relevant licensed characters and other innovations that engage kids and encourage storytelling.  Colorforms® was one of the first plastic-based creative toys, and one of the first toys ever advertised on television. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® re-stickable sets provide hours of creative and imaginative play.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Sierra Percy-Beauregard
PlayMonster LLC                                             ChizComm (on behalf of PlayMonster)
(800) 524-4263 x1275                                     (416) 659-5807
lisaw@playmonster.com                               spercy-beauregard@chizcomm.com

 

BELOIT, Wis. (July 2, 2021) — Fans won’t be able to contain their excitement (“Stop doing that with your face”) as the record-setting Emmy award-winning TV Show, Schitt’s Creek, distributed and licensed by ITV Studios, partners with PlayMonster’s Game of THINGS…, the hilarious, best-selling party game. The combination of the game’s humor and the show’s wit and fundamental warmth will allow fans to connect with the beloved characters.

THINGS… has sold over 4 million copies since first introduced to the market. The hilarious, easy-to-play, party game presents players with provocative topics such as “THINGS… you wouldn’t do for a million dollars.” Players each write funny responses and then take turns guessing who said what. In this Special Edition, all the topics revolve around both the town of Schitt’s Creek and its’ loveable cast of compelling characters. It includes topics like: “THINGS… that are A Little Bit Alexis”, THINGS… the Schitts and the Roses have in common.” and “THINGS… that probably shouldn’t be on your town’s ‘Welcome’ sign”. There are no right or wrong answers. Just a lot of laughs. It’s almost like you’re a writer on the show.

“The hilarity and sarcasm of the Schitt’s Creek characters invites fans to relate on many different levels,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “Paired with the game of THINGS…, this special edition gives fans a fun, unique way to engage and play, all while referencing their favorite show!

THINGS… Schitt’s Creek Edition includes 200 topic cards, a response pad and sticker sheet, and is for 4 or more players, between ages 14 – Adult. It will be available for purchase for $19.99 exclusively at Target on August 15, 2021, and will be available everywhere else on October 1, 2021.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as Koosh™, “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.

 

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programs that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in. We are More Than TV. The ITV Studios Brand & Licensing division is responsible for all global commercial activities including sponsorship, brand licensing, consumer products, gaming and live events. It represents a diverse portfolio including formats, scripted, game shows and kids, which offer a wide range of commercial opportunities. Key brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here, The Chase, Schitt’s Creek, Come Dine With Me and The Bodyguard.

 

About QUINN & SHERRY, INC.

Quinn & Sherry, Inc., (Q&S) is an award winning, game design company that will go to extraordinary lengths to make people laugh. Q&S are the Creators of the THINGS… brand of party games including the “Original”, “Anniversary Edition”, “Expansion Pack #1”, “Nasty THINGS…” and recently the mobile APP.

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For More Information, Please Contact:  

Corporate:                                                                                         PR Contacts
PlayMonster LLC                                                                              PlayWise Partners
Lisa Wiennemann                                                                            Rachel Griffin + Sheena Stephens
(800) 524-4263                                                                                  310-871-3919
lisa.wuennemann@playmonster.com                                            PlayMonster@playwisepartners.com

Brands Including Craft-tastic, Loopdedoo, Loopdeloom, Craft Crush, and Sticker & Chill Join PlayMonster’s Lineup, Further Expanding Its Successful Craft and Activities Portfolio

 

BELOIT, Wis. (June 23, 2021) Today, leading international toy and game company PlayMonster LLC announced the acquisition of the Michigan-based Ann Williams Group, a leading manufacturer of award-winning, innovative craft and activity kits for all ages. With wide distribution across key mass retailers, including Target, Nordstrom, Michaels, plus specialty and independent retail channels, Ann Williams has sold millions of kits to generations of inspired makers worldwide.

The addition of the Ann Williams business further scales PlayMonster’s footprint in the growing craft and activity toy industry category, complementing current activity brands including Spirograph, Colorforms, Latchkits, Face Paintoos, and more.

“The innovation, quality, and attention to detail of Ann Williams’ beautiful products are outstanding and best-in-class within the category,” said Bob Wann, CEO of PlayMonster. “They deliver a wonderful play experience that aligns perfectly with our vision at PlayMonster and demonstrates a nice synergy with our growth following the successful integration of Kahootz over the last year.”

Brands that will join the PlayMonster lineup as part of the acquisition include Craft-tastic®, Loopdedoo®, Craft Crush®, Loopdeloom®, and Sticker & Chill™. From learning to sew or creating room décor to making jewelry and much more, each line invites craft and activities fans of all ages to explore new creative possibilities, learn new skills and express themselves in new and magical ways.

“We’ve been inspiring creativity with innovative craft and activity kits for more than 12 years, driven by the core belief that hands-on activities and creative play are one of the best gifts you can give a child,” said Sheila Wright, Founder and President of Ann Williams Group. “The joy of the experience is so much more than just an activity, and we see those same shared values in all that the PlayMonster team does. We are delighted to become part of the PlayMonster family, continuing to share the magic and possibility of our brands with people everywhere.”

For more information on either PlayMonster or Ann Williams Group, please visit: playmonster.com and annwilliamsgroup.com

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities.  PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.  For more information, visit https://www.playmonster.com.

 

 

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For More Information, Please Contact: 

 

Lisa Wuennemann

PlayMonster LLC

(800) 524-4263

lisa.wuennemann@playmonster.com

 

Talya Gaborieau

ChizComm (on behalf of PlayMonster)

(416) 551-0822

tgaborieau@chizcomm.com

Industry-Leading Toyco Celebrates Award-Winning Card Game with Limited Edition Release

BELOIT, Wisc. (June 2, 2021) — Five Crowns goes WILD this June, as the five-suited rummy-style card game celebrates a quarter-century of books and runs, and years of fun with PlayMonster’s limited Five Crowns 25th Anniversary edition release.

Throughout its 25-year production, Five Crowns has been a staple in exciting game nights and many social gatherings. The game has even earned itself a multitude of awards from toy industry experts, which includes the Parents’ Choice Award in 1996, Games Magazine’s ‘Games 100’ Award in 1997, and a spot on Toy Directory Monthly’s Top-10 Most Wanted Card Games in 2008. This year, Five Crowns has also received praise from Yahoo! News and The Daily Beast as a game that is “easy to pick up” and become “instantly hooked” on, for people seeking engaging play and relief during an ongoing COVID-19 pandemic.

“I loved games that made me think, so it has always been my goal to create games that are fun but challenging for players of most ages.” says Marsha Jean Falco, inventor of Five Crowns. “With Five Crowns, I wanted it to be as accessible as it is challenging – and it’s won some awards. I think people like it.”

With summer on the way, PlayMonster is also collaborating with Pitch, an on-demand camping concierge service, to provide decks of the award-winning card game in the welcome coolers of campers across midwestern America. With this year’s camping season currently underway, now is as good a time as any to enjoy the outdoors and make some memories over the perfect game of Five Crowns.

“We’ve noticed that Five Crowns has become a must-have item on game night lists over the years,” says Lisa Wuennemann, Associate VP of Marketing at PlayMonster. “Since 1996, there has been so much love and appreciation for this game, and we’re very excited to celebrate its 25th year with the release of a limited, collector’s edition of Five Crowns.”

PlayMonster’s Five Crowns 25th Anniversary Edition will feature a specially designed collectors tin, 116 cards, a custom scorepad, and a rulebook for 1-7 players, ages 8 and up. The product will be available at Barnes and Noble for $14.99, this June.

For more information, please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.

About Pitch
Pitch is an on-demand camping concierge service that provides adventure seekers a more approachable solution to tent camping in the Midwest. Pitch provides the access and opportunity to experience camping without the heavy investment in equipment and planning. When renting camping gear, campers experience top notch equipment without the financial commitment. There is absolutely NO hassle of setting up your campsite. It will be ready and waiting for you to enjoy.

 

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For More Information, Please Contact:                                              

 

Lisa Wuennemann
PlayMonster LLC
(800) 524-4263
lisa.wuennemann@playmonster.com

Talya Gaborieau
ChizComm (on behalf of PlayMonster)
(416) 230-7607
tgaborieau@chizcomm.com

 

High-energy Fivesome to Create Epic Video Segment for Iconic Hasbro Brand

BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content campaign celebrating the brand’s retail launch in July.

Famous for their wildly popular stunts, trick shots and insane challenges, the Dude Perfect team of Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton will be bringing high energy Koosh action to fans across YouTube and other social channels and inviting viewers to show off their own Koosh skills in a national #KooshChallenge. With a devoted fan base of over 100 million followers, Dude Perfect’s audience will be treated to a video segment like no other in an episode of their popular Overtime show.

“The entire Dude Perfect team is so pumped to be working with PlayMonster on the launch of Koosh,” said Toney. “We came up with a brand-new Overtime segment specifically for this launch and we can’t wait to unveil it. It’s unlike anything our fans have ever seen before – get ready!”

“Dude Perfect is the ‘perfect’ fit to help us celebrate the relaunch of the Koosh brand – their blend of action-packed fun videos appeal to everyone,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “Their video segment will highlight all the things we love about Koosh and will showcase the play and fun for all ages.”

First introduced in 1986 the “easy to catch, hard to put down” Koosh ball took the world by storm. With that same focus on great play, Koosh is once again lined up to be a must-have toy of the year.  In addition to the Koosh balls: Original, Mondo, Clip and the all-new Mini size, the line will also include indoor/outdoor play with the Flingshot, Double Paddle Playset, Hoops, Woosh and Koosh Sharp Shot – an all-new innovative electronic game with lights and sounds for solo or team play.

“Through our continued partnership with PlayMonster, we are thrilled to re-establish this nostalgic pop culture brand with the Dude Perfect team,” said Casey Collins, GM and SVP, Global Licensed Consumer Products at Hasbro. “Consumers have fond memories of Koosh and they’ll love the whole line of new products.”

Koosh launches at Target stores at the end of July, accompanied by its kickoff campaign with Dude Perfect airing on Monday, July 26, 2021.

For more information visit https://www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

 

© 2021 Hasbro, Inc. All Rights Reserved.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens
PlayMonster LLC                                             Director, Marketing and Communications – ChizComm
(800) 524-4263                                                (416) 551-0822 x330
lisa.wuennemann@playmonster.com        jsiemens@chizcomm.com

Build to Battle® Construction Line Rolls Out With a National Children’s Day Launch

 

BELOIT, Wis. (May 5, 2021) – PlayMonster LLC is pleased to announce that its popular Snap Ships® line is expanding into the Korean market.

In partnership with third-party distributor HEM, the construction line Snap Ships will be hitting store shelves in time for Children’s Day on May 5th — a much-loved national holiday that celebrates children of all ages. The line will see a full national rollout across specialty and mass-market retail with media support. Adding to the line’s exciting Build to Battle® play experience, the Snap Ships App and Season One of its digital animated series, Snap Ships: Dawn of Battle, are being translated into Korean, maximizing its immersive toy experience for consumers.

This market launch further expands PlayMonster’s global footprint with children already playing with Snap Ships in countries like Australia, the UK, and South Africa, with more to come.

“We are excited to bring the brand to a strong market like Korea with a full national rollout,” said Richard Gill, Vice President International, PlayMonster. “It demonstrates that Snap Ships’ dynamic new Build to Battle® play belies language and cultural barriers, appealing to kids and families everywhere.”

This year has already seen significant growth for PlayMonster, with the rebranding of Interplay to PlayMonster UK and the company’s recent acquisition of BriteBrush™. On the global stage, PlayMonster continues to see success with Snap Ships, 5 Second Rule®, and the must-have game Drone Home™, which will see further distribution in Fall 2021 in Russia, Hungary, Turkey, Finland, Sweden, and Israel.

“With a presence in 60 countries, our aim is to continue to expand our business internationally in tandem with our partners, like HEM, and further develop our business relations,” continued Gill. “Asia is becoming a growth market — Korea is spearheading that — with India, China, and Japan following suit.”

Designed for kids ages 8 and up, Snap Ships is a collectible, durable and versatile modular building system that stands up to action play. Snap Ships invites kids to build, battle, play and display an exciting array of cool spacecraft, merging two of the biggest play patterns for boys—action-play and construction. Each Snap Ships comes with a mysterious UJU tech piece that holds special value hidden inside the box.

More than just a toy line, Snap Ships creates a 360-degree play experience inviting kids into the Snap Ships universe through an immersive animated series from the acclaimed content studio, Wind Sun Sky Entertainment, and a free interactive AR app from highly successful video game developers and Snap Ships inventors, Scott Pease and Jeff Swenty (Tony Hawk, Guitar Hero, Call of Duty). The app is rated E for everyone and is available for free for iOS on the Apple App Store and Android via the Google Play Store.

 

For more information, please visit: www.playmonster.com.

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.

 

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens
PlayMonster LLC                                             Director, Marketing and Communications – ChizComm
(800) 524-4263                                                (416) 551-0822 x330
lisa.wuennemann@playmonster.com        jsiemens@chizcomm.com

Veteran Toy Industry Executive Brings Licensing Expertise to Growing Portfolio of Brands

Beloit, WI (May 3, 2020) – PlayMonster LLC is pleased to announce the appointment of Hollie Holmes to the role of Global Head of Licensing, effective immediately.

In this newly created role, Holmes will oversee the company’s global licensing business with an emphasis on the development and expansion of new Intellectual Property across new and existing categories.  She will report to Scott Flynn, Vice President of Sales and Marketing at PlayMonster.

Holmes is an agile leader with over 20 years of consumer products experience in identifying, securing, and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy, automotive, and pop-culture brands. She has a long history of developing and maintaining strong executive relationships and is a collaborative partner, negotiating global agreements to increase brand awareness, profitability, and sales.

“Hollie brings vast experience and demonstrated success in building strong licensing programs that impact business in a meaningful way,” said Flynn.  “It’s a whole new level of focus for us that we expect will not only amplify our existing portfolio but open more doors to exciting new opportunities.”

Most recently, Holmes served as Senior Director of Strategic Development: Global Licensing Acquisitions and Entertainment Partnerships at Mattel, where she was responsible for entertainment partnerships and license acquisitions across Mattel’s global portfolio, including those for its iconic brands – including Barbie, Hot Wheels, and Fisher-Price. She oversaw the acquisitions for hundreds of licenses each year, negotiating and executing agreements with partners, and evaluating and acquiring new content in various stages of development.

Tim Kilpin, President of PlayMonster, said, “Hollie is one of the most widely respected and visionary executives in the licensing industry today, and we couldn’t be happier that Hollie chose to continue her career with PlayMonster.”

“Working with Tim previously at Mattel was an incredible experience, and I’ve always known I wanted to work with him again,” said Holmes. “Scott, and the entire PlayMonster team are innovative, fun, known as a great partner, and incredibly agile, which I’ve learned brings the term “moving quickly” to a whole new level.  I’m thrilled at the opportunity to help expand our focus and accelerate growth for the PlayMonster team.”

PlayMonster is aggressively continuing to build its portfolio of brands and content-driven IP across categories, strengthening its activity not only in core categories but incrementally with the introduction of new business lines, including Koosh and BriteBrush, that significantly scale the company’s growth and leadership position.

 

To learn more about PlayMonster, visit playmonster.com

 

About PlayMonster

PlayMonster, a leading international toy, and game company believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Jonathan Siemens

PlayMonster LLC                                               Director, Marketing and Communications – ChizComm
(800) 524-4263                                                 (416) 551-0822 x330
lisa.wuennemann@playmonster.com     jsiemens@chizcomm.com

 

Beloit, WI, April 6, 2021 —  Brushing teeth is about to become a lot more fun! BriteBrush™, winner of three top parenting awards and the Good Housekeeping Editor’s Choice for Best Smart Toothbrush for Kids, has introduced a new edition featuring Sesame Street’s Elmo, advancing their mission to make it fun to brush right and instill healthy habits for the whole family! With the addition of evolved sonic vibration technology, the newly-expanded line of top-selling interactive toothbrushes for kids is guaranteed to bring bright smiles to daily routines, as well as belly laughs when brushing along with the beloved furry red monster.

“We believe BriteBrush is the first innovation to make brushing teeth as much fun for kids as toys and games,” said Scott Flynn, Chief Fun Monster at PlayMonster. “BriteBrush’s propriety sensors recognize brushing patterns and provide real-time coaching with music and games to create an engaging experience kids actually look forward to twice a day.”

With Elmo as their brushing coach, kids can learn how to properly brush their teeth while having a blast playing games and earning star rewards within the toothbrush, for immediate feedback after brushing. Of course, Elmo will have them singing and humming along to his famous Brushy Brush song.

BriteBrush features modern oral care technology with no apps or mobile devices needed. It contains proprietary technology that actually senses brushing technique and encourages kids (with music and fun coaching) to brush using the methods most recommended by dentists and the oral care industry. BriteBrush truly solves a problem every parent can relate to. Product features include:

 

• Four Built-In Songs and Games: ​Kids will love Sesame Street’s Brushy Brush Song, Tricycle Adventure, Silly Sounds and Music Maker games that are fun and offer live tips from Elmo, to help guide brushing as they play.
• Oral Care Technology:​ Smart brushing sensors and side change recognition give kids the tools they need to brush with confidence. The addition of sonic vibration helps improve brushing results.
• Voice, Music & Sounds:​ Engaging lights and audio – with Elmo’s friendly voice! – encourage kids to brush longer and reward proper brushing techniques.
• Parent Check Light​: This at-a-glance indicator gives parents and caregivers peace of mind, confirming if their children brushed well.

 

“Keeping children’s smiles healthy at every age and stage is an important part of keeping their whole bodies well,” said Jeff Chapp, Senior Director, North America Licensing, Sesame Workshop. “Children with healthy teeth are better able to maintain strong bodies, feel good about themselves, and build lifelong healthy habits. We’re so pleased to have Elmo and Sesame Street be a part of families’ daily routines.”

Available now at Amazon and Walmart, BriteBrush Elmo (for ages 3+) has a MSRP at $19.99 and includes two soft brush heads (one blue and one red) that are gentle on teeth and gums. BriteBrush is also available in BriteBrush GameBrush (for ages 5+). Parents can find more information at www.BriteBrush™.com.

 

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.

 

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PR Contacts:

PlayWise Partners: BriteBrush@playwisepartners.com