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Excited to Collaborate with Disney, PlayMonster Announces New Products


BELOIT, Wis. (July 7, 2021) — PlayMonster is focusing on expanding its product lines and categories, and with that, it has collaborated with Disney to extend its 5 Second Rule®, Ring It On™ and Colorforms® lines with popular Disney and Pixar characters.

The best-selling 5 Second Rule® brand will get a sprinkling of Tinker Bell’s pixie dust with the 5 Second Rule Disney Edition! It seems like it would be easy to name three Disney dogs–but can you do it under the pressure of 5 seconds twisting down, and with the other players staring at you? You have to be quick, so just say whatever comes to mind and risk silly answers slipping out…because that would be funny, and we all like to laugh! It’s all in good fun with this fast-paced game where you have to Think Fast and Shout it Out!™ Cards will feature topics that multiple generations within the family can enjoy together! For 3 to 6 players, ages 6 to adult.

Ring It On! Disney Edition challenges players to race to find matches for cards by setting down and picking up cards quickly. You never know when another player will discard a card you need! When you complete a four-of-a-kind with your favorite Disney character including Disney Mickey Mouse, Disney Minnie Mouse, Olaf and more, ring that bell to let everyone know! It’s great fun for families to play again and again! For 2 to 4 players, ages 6 and up.

In addition to celebrating Colorforms 70th anniversary with a special edition, PlayMonster will be adding titles for Disney and Pixar’s Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse & Minnie Mouse in retro form.  With over 50 repositionable vinyl pieces per set, Colorforms’ allows kids to craft adventures for imaginative play all day. For ages 3 and up.

“We’re so thrilled to collaborate with Disney on our classic games like 5 Second Rule and Colorforms as well as exciting new games like Ring It On” said Hollie Holmes, Global Head of Licensing at PlayMonster. “We could not be more pleased about the continued growth of our strong licensing programs that impact business in a meaningful way.”

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.


About Colorforms

With over one billion sets sold throughout the past 60+ years, Colorforms® is one of the oldest and best-known toy brands. Colorforms® vinyl re-stickable playsets provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. What began as basic shapes of squares, triangles and circles, and has evolved, incorporating relevant licensed characters and other innovations that engage kids and encourage storytelling.  Colorforms® was one of the first plastic-based creative toys, and one of the first toys ever advertised on television. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® re-stickable sets provide hours of creative and imaginative play.


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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Sierra Percy-Beauregard
PlayMonster LLC                                             ChizComm (on behalf of PlayMonster)
(800) 524-4263 x1275                                     (416) 659-5807
lisaw@playmonster.comcreate new email                               spercy-beauregard@chizcomm.comcreate new email