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Veteran Sales Executive Builds Valued Relationship with Walmart Inc. and Brings PlayMonster Toys and Games to New Aisles


Beloit, Wis (August 18, 2021)PlayMonster LLC is pleased to announce the appointment of Bill Sinacore to the role of Associate Vice President of National Accounts Walmart, effective immediately.

Sinacore will oversee the company’s growing relationship with Walmart Inc.—including e-commerce and retail—while working to develop the company’s departmental expansion which will include Games and Puzzles, Arts and Crafts, and Infant/Toddler/Preschool.

Sinacore is a seasoned sales and marketing executive, with over 30 years of experience in the toy, craft, infant, pharma and apparel industries. Sinacore brings a long history in marketing management, customer relationship management, and data analytics, which translates to his unparalleled track record of success in the retail sector.

“Bill has a true understanding of families and what it takes to capture their attention in the toy aisle,” said Scott Flynn, Vice President of Sales and Marketing at PlayMonster. “His retail acumen and cross-category experience is exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments.”

Sinacore spent over 10 years as National Sales Director with LeapFrog Enterprises Inc., where he brought an award-winning portfolio of education-based children’s entertainment to classrooms and homes across North America. He also brings over 7 years experience with the LEGO Group, where he was responsible for building relationships with prominent retailers across the U.S.

PlayMonster continues to aggressively build its portfolio of brands and significantly scale the company’s growth and leadership position within the toy industry. This mission is reflected in the company’s recent acquisition of Ann Williams Group, and major licensing deals with Hasbro to develop the next wave of celebrated family brands like Koosh and Spirograph.

To learn more about PlayMonster brands, visit and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.


 About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.




For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC


Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)



To learn more about PlayMonster, visit