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PlayMonster and Lynnvander Studios Reveal Snap Ships Tactics: A Battle Strategy Board Game at Gen Con

Combined

Award-Winning Build-to-Battle Brand Teases 2022 Strategy Game and Wave 3 Ships at Gen Con

BELOIT, Wis. (September 15, 2021) — PlayMonster, in collaboration with Design Partner Lynnvander Studios, announced today the development of Snap Ships Tactics: a constructible, expandable, multiplayer battle game where players create custom Snap Ships and bring them to life on a tabletop battlefield. PlayMonster and Lynnvander Studios will offer an exclusive sneak peek of this disruptive new board game at Gen Con 2021, where attendees will gain a rare chance to see the game in action. Attendees will also get a chance to preview Wave 3 ships ahead of their fall release.

Snap Ships Tactics will be the first Tabletop gaming experience to launch from the award-winning Snap Ships brand. While Snap Ships Tactics will be previewed at Gen Con, this is just the start of what fans can expect from Snap Ships. A Kickstarter campaign is planned for 2022, where fans will be invited to influence the final game design and receive teasers and Snap Ships exclusives along the way. Fans can join the Snap Ships email list here to be the first to learn about the Kickstarter campaign, along with key updates about product arrivals and more.

“We’ve long dreamed of a tabletop game with fully customizable, modular miniatures where every model you play with reflects the unique abilities of the ship or mech you’re piloting,” said Scott Pease and Jeff Swenty, co-inventors of Snap Ships. “With Snap Ships Tactics we can finally make that vision come to life.”

“Snap Ships is a fun toy line my kids and I have enjoyed for some time now. It is truly an immersive play experience that has wide appeal,” said Thomas Gofton of Lynnvander Studios. “We’re excited to partner with PlayMonster and the great team behind Snap Ships, to take this world to the next level with Snap Ships Tactics. We can’t wait to see what unique builds players will create from this game.”

“Snap Ships has been an award-winning, consumer-favorite since we launched, so we wanted to reward those fans with a transformative game that fuses build-to-battle components with the idea of expansion,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “The innovative game mechanics designed by Lynnvander fully capitalize on the unique aspects of the Snap Ships universe.  We can’t wait to share more about it with Snap Ships fans.”

Gen Con attendees can play an early version of Snap Ships Tactics at the Lynnvander HQ Booth in Hall C and expand their Snap Ships fleet at the Snap Ships Booth #2222 at Gen Con Indy from September 16–19, 2021.

 

For more information, visit PlayMonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

About Lynnvander Studios Inc.

Lynnvander Studios Inc. is a Canadian-based company enhancing existing and developing new creative properties for clients worldwide. Founded in 2015 by Thomas M Gofton and Josh Derksen, Lynnvander is responsible for “The Chronicle System” as well as projects in board game design including Buffy the Vampire Slayer, Cowboy Bebop: Board Game Boogie, Divinity Original Sin the Board Game, Evil Dead 2, Naturo Shippuden,  Star Trek Alliance, Terminator Genisys: Rise of the Resistance, Shadowrun Sprawl Ops, Reanimator, Red Sonja, and their own Legacy Line based on famous works of literature. They are currently designing games for some of the most remarkable intellectual properties in the world, and working with numerous publishers such as Gale Force Nine, Wizkids, Topps Entertainment, River Horse Entertainment, Jasco Games, Catalyst Game Labs, Norse Foundry Publishing, Japanime Games, Cygames, and Dynamite Entertainment.

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.

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PLAYMONSTER’S RELATIVE INSANITY GAME HITS ONE MILLION GAMES SOLD

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Created by Jeff Foxworthy, Relative Insanity Inspires Millions of Hilarious Family Game Nights

 

BELOIT, Wis. (September 13, 2021) — PlayMonster LLC is proud to announce that their runaway hit game Relative Insanity, created by comedy legend Jeff Foxworthy, has reached one million games sold! Bringing billions of belly laughs to game nights, PlayMonster and Foxworthy continue to grow the Relative Insanity game line with more insanely-hilarious punch lines and inspire players to embrace the crazy humor in every family.

“Wow – one million games! And it was all inspired by the insanity of my own family and friends,” remarked Jeff Foxworthy, comedian and creator of Relative Insanity. “I’d like to thank the crazy family members out there – everyone has at least one, and that’s what Relative Insanity is all about!”

These laugh-out-loud party games use bits of Foxworthy material and punch lines that mix-and-match to create wacky situations. Everyone has a crazy friend or family member (or two or three) and can relate to this game’s universal family humor. Jeff Foxworthy is one of the most respected and successful comedians in the country. He is the largest selling comedy-recording artist in history, a multiple Grammy Award nominee and best-selling author of more than 26 books. Widely known for his Blue Collar Comedy Tour and redneck jokes, his act goes well beyond that to explore the humor in everyday family interactions and human nature.

“Since we launched Relative Insanity in 2018, it has quickly become a fan-favorite among our robust portfolio of games at PlayMonster,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “We’re excited to mark the one million milestone and continue the legacy of laughter alongside Jeff Foxworthy.”

To celebrate one million games sold, PlayMonster recently kicked-off a national promotion bringing Relative Insanity to comedy clubs across the U.S. Participating comedy clubs are hosting live game play between sets, limited edition Relative Insanity drink coasters with Foxworthy’s punch lines, game giveaways and of course, loads of laughs.

PlayMonster currently offers a range of Relative Insanity game options all made and played by Jeff Foxworthy, and the perfect games to bring the fun to seasonal family gatherings. Why not laugh off Thanksgiving dinner? The line-up includes:

 

  • Relative Insanity, the original game – In Relative Insanity, you read a setup card aloud, like: “When my brother brought out his new baby to show the family, Granny blurted out…”Then everyone else chooses one of their punchline cards to finish the phrase, like: “You are not the father!” or “Somebody took a trip to the land of bad decisions,” etc. In between laughter, the reader picks the funniest one to give that player a point. It’s a different hilarious game each time you play! Perfect for 4 to 12 players, ages 14 to adult. Available at Walmart and Amazon, for $19.99 MSRP.

 

  • Relative Insanity, the expansion packs: Take the fun of the original game to the next level with customized cards for extra laughs. The expansion packs are ideal to add even more content and fun to the original game. Perfect for ages 14 to adult and priced at $9.99 MSRP.
    • Yes, Guuurrrlll!
    • Family Gatherin’!
    • Old Farts!
    • Young’uns!

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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PR Contacts:

PlayWise Partners

Rachel Griffin + Sheena Stephens

PlayMonster@playwisepartners.com

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PLAYMONSTER INVITES LOCAL FAMILIES TO JOIN THE TEAM AS GAME TESTERS

Influence the Development of Real Games and Score Board Game Exclusives!

 

 

BELOIT, Wis. (August 30, 2021)   PlayMonster invites board game lovers in the local Beloit area to sign-up to become a PlayMonster Game Tester! PlayMonster is rallying families and passionate board game players to have their say in the development of future PlayMonster games, and influence the making of tomorrow’s gaming classics. PlayMonster Game Testers will gain an exclusive behind-the-scenes look into the inner workings of one of North America’s leading Toy Companies, while earning free games and VIP experiences along the way.

PlayMonster is  known for launching game favorites such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, and Five Crowns® among others. PlayMonster Game Testers will be directly involved in influencing the next wave of family game favorites.

“At PlayMonster, we’re always looking to develop new games that make a positive difference in people’s lives,” said  Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “While design and innovation are key steps in the development process, it always comes back to the consumer and engaging with what brings people joy. That’s why we’re inviting families to play and provide feedback on new PlayMonster games.”

Kids and adults alike can register to be a PlayMonster Game Tester by following this link. Residents local to Beloit and the surrounding area may be contacted for in-person opportunities, while residents across the U.S. may be invited to virtual previews or sampling parties, and welcomed into a community of Game Testers who share the same passion for play and gaming.

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

 

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com

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PLAYMONSTER ENTERS STRATEGIC PARTNERSHIP WITH HASBRO’S BELOVED PLAYSKOOL BRANDS TO ENGAGE THE NEXT GENERATION OF TODDLERS AND GROW THE PRESCHOOL CATEGORY

Playskool

PlayMonster expands its partnership with Hasbro to include Playskool in 2022 and beyond

 

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond.  Both companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic brands to engage millennial parents and a new generation of kids.

Pillar brands will include Playskool Weebles, remembered for their iconic wobble which has delighted generations of children through relatable themes, kinetic action, and humor-based play;  Playskool Glo Friends, a community of adorable, tiny, glow-in-the-dark bugs that illuminate a child’s world from morning to night; Playskool Little Wonders, beautiful sensory playsets made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music; and The Original MagnaTab, a Montessori-learning, sensory-based drawing tablet that uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine!

For over 90 years, the Playskool brand has been synonymous with quality toys.  Research shows Playskool has 94% brand recognition and is perceived as classic, learning fun. Sharing those deeply rooted values, PlayMonster plans to reintroduce key, iconic sub-brands under the Playskool banner over the next several years, solidifying PlayMonster in the preschool category.

“I could not be more pleased about the continued and successful expansion of our partnership with Hasbro,” said Bob Wann, CEO of PlayMonster. “Preschool is a natural and strategic area of expansion for the company following our proven success in both the games and activities categories, and Playskool is a perfect brand to show off what we do best, bringing a fresh approach to universal, classic play.”

“We’re beyond pleased to expand our work with PlayMonster and to introduce a stellar new line of Playskool toys that will delight both kids and parents,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro. “The talented team at PlayMonster has demonstrated great skill and creativity in working with nostalgic brands, and we are looking forward to what we see ahead for the line.”

The past year has marked significant momentum and growth for PlayMonster, with the recent acquisition of craft and activities leader Ann Williams Group, added strength in leadership, focused expansion in licensing and brand partnerships, a slate of successful new product introductions, and the expansion of its global presence with the rebrand of Interplay to PlayMonster UK pointing to the company’s continued commitment to growth and innovation. This Playskool partnership will mark the third such licensing deal with Hasbro, following Spirograph in 2019 and the much-anticipated relaunch of KOOSH happening this month.

PlayMonster Playskool brands will be widely available across retail, starting early 2022.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

 

To learn more about PlayMonster, visit playmonster.com

 

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BILL SINACORE JOINS PLAYMONSTER AS ASSOCIATE VICE PRESIDENT OF NATIONAL ACCOUNTS WALMART

Bill

Veteran Sales Executive Builds Valued Relationship with Walmart Inc. and Brings PlayMonster Toys and Games to New Aisles

 

Beloit, Wis (August 18, 2021)PlayMonster LLC is pleased to announce the appointment of Bill Sinacore to the role of Associate Vice President of National Accounts Walmart, effective immediately.

Sinacore will oversee the company’s growing relationship with Walmart Inc.—including e-commerce and retail—while working to develop the company’s departmental expansion which will include Games and Puzzles, Arts and Crafts, and Infant/Toddler/Preschool.

Sinacore is a seasoned sales and marketing executive, with over 30 years of experience in the toy, craft, infant, pharma and apparel industries. Sinacore brings a long history in marketing management, customer relationship management, and data analytics, which translates to his unparalleled track record of success in the retail sector.

“Bill has a true understanding of families and what it takes to capture their attention in the toy aisle,” said Scott Flynn, Vice President of Sales and Marketing at PlayMonster. “His retail acumen and cross-category experience is exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments.”

Sinacore spent over 10 years as National Sales Director with LeapFrog Enterprises Inc., where he brought an award-winning portfolio of education-based children’s entertainment to classrooms and homes across North America. He also brings over 7 years experience with the LEGO Group, where he was responsible for building relationships with prominent retailers across the U.S.

PlayMonster continues to aggressively build its portfolio of brands and significantly scale the company’s growth and leadership position within the toy industry. This mission is reflected in the company’s recent acquisition of Ann Williams Group, and major licensing deals with Hasbro to develop the next wave of celebrated family brands like Koosh and Spirograph.

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 

 About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

 

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.

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PLAYMONSTER AND 9 STORY BRANDS CELEBRATE 70 YEARS OF COLORFORMS® CREATIONS WITH SPECIAL ANNIVERSARY SET

Picture1

Classic Vinyl Activity Toy Reaches 70 Fanta-Stick Years!

 BELOIT, Wis. (August 16, 2021) – PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on Amazon.com[JA1] . The anniversary set features over 500 colorful repositionable and interchangeable geometric stick-ons that stick like magic® for hours of mess-free, screen-free, creative play. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® repositionable sets have captivated generations of children with hours of imaginative storytelling and open-ended play.

Colorforms® started in the 1950s when art students, Harry and Patricia Kislevitz, bought rolls of flexible vinyl to create large works of art. They soon discovered that the colorful vinyl could stick to walls and offer an innovative new medium for children’s imaginative play. The first Colorforms® set — now housed in the Museum of Modern Art (MOMA) — was hand-cut by Patricia. Colorforms® has since evolved into a myriad of innovations and licenses, and inspired the preschool-favorite Netflix series Charlie’s Colorforms City, produced by 9 Story Media Group.

Did you know?

  • Colorforms® was one of the first toys ever advertised on television
  • Colorforms® was one of the first vinyl-based creative toys to hit the market
  • Over one billion Colorforms® sets have sold around the world since 1951
  • The late Harry Kislevitz was inducted into the Toy Hall Fame in 2020 for Colorforms® innovations

“Colorforms® has grown up with generations of families as a classic toy chest staple,” said Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “This year, we’re inviting families to honor this iconic picture toy with the Colorforms® 70th Anniversary Edition set, and explore endless adventures using the simplicity of colored vinyl, laminated cardboard and their imaginations.”

Visit Amazon.com to bring your own Colorforms® 70th Anniversary Edition set home!

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

 

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms®, Wild Kratts, Super Why! and Karma’s World.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.

 

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PlayMonster And Dude Perfect Join Forces To Launch New Koosh®

PLAYMONSTER AND DUDE PERFECT LAUNCH HOT NEW KOOSH® LINEUP WITH NATIONAL #KOOSHCHALLENGE

 The Easy to Catch, Hard to Put Down™ Original Koosh® Adds New Line With Viral Social Media Challenge ft. Dude Perfect and All Things Koosh®!

 

BELOIT, Wisc. (July 26, 2021) —  Launching today, PlayMonster and mega-stars Dude Perfect celebrate a new lineup of Koosh® products, with a nationwide #KooshChallenge hosted on social media. Families everywhere are invited to film their own Koosh® Commercial, showing all of the ways that they love to Koosh® and tagging #KooshChallenge and @KooshOriginal on social media. The most creative, engaging, technical and fun submissions will be shared on Koosh® social media channels and rewarded with the ultimate prize pack; including the new Koosh® product lineup, a $200 gift card, and collectable autographed gear from Dude Perfect. Famous for their wildly popular stunts, trick shots and insane challenges, Dude Perfect kicks off the challenge in an Overtime segment on YouTube with their own #KooshChallenge submission, reaching a devoted fan base of over 100 million followers.

The latest Koosh® products to hit shelves include the Koosh® Sharp Shot, Koosh® Mondo, Koosh® Flingshot, Koosh® Woosh, Koosh® Double Paddle, Koosh® Hoops!, and Koosh® Minis 3-Pack. Families will also see the return of the award-winning Koosh® Classic, which first made headlines in 1986, for its versatility and hours of endless indoor and outdoor fun.

“The new Koosh® lineup is incredibly fun. That’s why this summer, we’re challenging families to show us how creative they can get by making a video with Koosh®!” said Tyler Toney of Dude Perfect. “So let’s see what you’ve got, America. Join us in taking the #KooshChallenge and maybe YOU can be the next trick shot champion!”

“Dude Perfect naturally embodies the fun, playful, zest of the iconic Koosh® brand, so this partnership and challenge was a natural fit as we bring these innovative new products to market this summer,” said Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “We can’t wait to see families create memories with the latest Koosh® products. There is truly something for everyone, and it’s sure to guarantee hours of fun.”

The #KooshChallenge launches on social media on July 26, 2021 and runs until Sept 7,  2021. Families can enter by posting their own Koosh® Commercial to social media and tagging @KooshOriginal and #KooshChallenge. Five winners will be chosen.

Families can shop the latest Koosh® products at Target stores across North America. For more information visit www.playmonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a  positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value  through designing, manufacturing and marketing innovative and fun toys, games and activities.  PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year”  Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap  Ships™.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

©2021 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact: 

 

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PLAYMONSTER DEBUTS NEW INNOVATION WITH SPIROGRAPH® ANIMATOR

Iconic Spirograph® Brand Captivates Young Creators with Animated Art!

BELOIT, Wis. (July 20, 2021) – PlayMonster proudly announces the launch of Spirograph®  Animator, an innovative addition to the PlayMonster Arts & Crafts portfolio under license from Hasbro, which allows creators to spin their art to life using the power of light and motion. For over 50 years, Spirograph® has been celebrated as a classic way to create endless amazing designs, and now the Spirograph® Animator will inspire a new generation of creators who are growing up with technology at their fingertips. From age 8 to 108, artists of all ages can design magnificent masterpieces and bring them to life with the new Spirograph® Animator. The Spirograph® Animator is already wowing retailers and consumers, receiving recognition as a Games Category finalist in the American Specialty Toy Retailing Association (ASTRA) 2021 Best Toys for Kids list.

The Spirograph® Animator features iconic gears like the original, but the addition of spinning and lights creates a memorizing 3D effect and “wow” factor that brings designs to the next level. This deluxe studio set features bonus built-in storage and comes with 6 gears and 5 markers.  

“A whole generation of children grew up creating with Spirograph® and fondly remember the joy they felt making their own intricate designs,” said Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “PlayMonster is proud to introduce the brand to a whole new cohort of children, in a way that’s engaging and new, with the Spirograph® Animator. This product innovation is yet another way that PlayMonster is bringing a fresh approach to universal, classic play.”

The Original Spirograph® has already developed a cult-following across social media with over 100k users showcasing their unique creations. The Spirograph® Animator is available for purchase on Amazon.com and will be coming soon to retailers everywhere.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a  better place for all children, fans and families. Hasbro delivers immersive brand experiences for global  audiences through consumer products, including toys and games; entertainment through eOne, its  independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer  of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and  DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes  MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,  DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner  brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship,  including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s  Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely  shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Sierra Percy-Beauregard
PlayMonster LLC                                             ChizComm (on behalf of PlayMonster)
(800) 524-4263 x1275                                     (416) 659-5807
lisaw@playmonster.com                               spercy-beauregard@chizcomm.com

 

 

To learn more about PlayMonster, visit playmonster.com

Posted on

PLAYMONSTER TEAMS UP WITH DISNEY TO ADD THEIR LOVABLE CHARACTERS TO POPULAR ACTIVITY AND GAME LINES

Disney

Excited to Collaborate with Disney, PlayMonster Announces New Products

 

BELOIT, Wis. (July 7, 2021) — PlayMonster is focusing on expanding its product lines and categories, and with that, it has collaborated with Disney to extend its 5 Second Rule®, Ring It On™ and Colorforms® lines with popular Disney and Pixar characters.

The best-selling 5 Second Rule® brand will get a sprinkling of Tinker Bell’s pixie dust with the 5 Second Rule Disney Edition! It seems like it would be easy to name three Disney dogs–but can you do it under the pressure of 5 seconds twisting down, and with the other players staring at you? You have to be quick, so just say whatever comes to mind and risk silly answers slipping out…because that would be funny, and we all like to laugh! It’s all in good fun with this fast-paced game where you have to Think Fast and Shout it Out!™ Cards will feature topics that multiple generations within the family can enjoy together! For 3 to 6 players, ages 6 to adult.

Ring It On! Disney Edition challenges players to race to find matches for cards by setting down and picking up cards quickly. You never know when another player will discard a card you need! When you complete a four-of-a-kind with your favorite Disney character including Disney Mickey Mouse, Disney Minnie Mouse, Olaf and more, ring that bell to let everyone know! It’s great fun for families to play again and again! For 2 to 4 players, ages 6 and up.

In addition to celebrating Colorforms 70th anniversary with a special edition, PlayMonster will be adding titles for Disney and Pixar’s Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse & Minnie Mouse in retro form.  With over 50 repositionable vinyl pieces per set, Colorforms’ allows kids to craft adventures for imaginative play all day. For ages 3 and up.

“We’re so thrilled to collaborate with Disney on our classic games like 5 Second Rule and Colorforms as well as exciting new games like Ring It On” said Hollie Holmes, Global Head of Licensing at PlayMonster. “We could not be more pleased about the continued growth of our strong licensing programs that impact business in a meaningful way.”

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.

 

About Colorforms

With over one billion sets sold throughout the past 60+ years, Colorforms® is one of the oldest and best-known toy brands. Colorforms® vinyl re-stickable playsets provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. What began as basic shapes of squares, triangles and circles, and has evolved, incorporating relevant licensed characters and other innovations that engage kids and encourage storytelling.  Colorforms® was one of the first plastic-based creative toys, and one of the first toys ever advertised on television. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® re-stickable sets provide hours of creative and imaginative play.

 

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For More Information, Please Contact:                                              

Lisa Wuennemann                                          Sierra Percy-Beauregard
PlayMonster LLC                                             ChizComm (on behalf of PlayMonster)
(800) 524-4263 x1275                                     (416) 659-5807
lisaw@playmonster.com                               spercy-beauregard@chizcomm.com

 

Posted on

PLAYMONSTER ANNOUNCES SCHITT’S CREEK EDITION OF TOP-SELLING PARTY GAME, THINGS…!

Schitts

BELOIT, Wis. (July 2, 2021) — Fans won’t be able to contain their excitement (“Stop doing that with your face”) as the record-setting Emmy award-winning TV Show, Schitt’s Creek, distributed and licensed by ITV Studios, partners with PlayMonster’s Game of THINGS…, the hilarious, best-selling party game. The combination of the game’s humor and the show’s wit and fundamental warmth will allow fans to connect with the beloved characters.

THINGS… has sold over 4 million copies since first introduced to the market. The hilarious, easy-to-play, party game presents players with provocative topics such as “THINGS… you wouldn’t do for a million dollars.” Players each write funny responses and then take turns guessing who said what. In this Special Edition, all the topics revolve around both the town of Schitt’s Creek and its’ loveable cast of compelling characters. It includes topics like: “THINGS… that are A Little Bit Alexis”, THINGS… the Schitts and the Roses have in common.” and “THINGS… that probably shouldn’t be on your town’s ‘Welcome’ sign”. There are no right or wrong answers. Just a lot of laughs. It’s almost like you’re a writer on the show.

“The hilarity and sarcasm of the Schitt’s Creek characters invites fans to relate on many different levels,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “Paired with the game of THINGS…, this special edition gives fans a fun, unique way to engage and play, all while referencing their favorite show!

THINGS… Schitt’s Creek Edition includes 200 topic cards, a response pad and sticker sheet, and is for 4 or more players, between ages 14 – Adult. It will be available for purchase for $19.99 exclusively at Target on August 15, 2021, and will be available everywhere else on October 1, 2021.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as Koosh™, “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships®.

 

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programs that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in. We are More Than TV. The ITV Studios Brand & Licensing division is responsible for all global commercial activities including sponsorship, brand licensing, consumer products, gaming and live events. It represents a diverse portfolio including formats, scripted, game shows and kids, which offer a wide range of commercial opportunities. Key brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here, The Chase, Schitt’s Creek, Come Dine With Me and The Bodyguard.

 

About QUINN & SHERRY, INC.

Quinn & Sherry, Inc., (Q&S) is an award winning, game design company that will go to extraordinary lengths to make people laugh. Q&S are the Creators of the THINGS… brand of party games including the “Original”, “Anniversary Edition”, “Expansion Pack #1”, “Nasty THINGS…” and recently the mobile APP.

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For More Information, Please Contact:  

Corporate:                                                                                         PR Contacts
PlayMonster LLC                                                                              PlayWise Partners
Lisa Wiennemann                                                                            Rachel Griffin + Sheena Stephens
(800) 524-4263                                                                                  310-871-3919
lisa.wuennemann@playmonster.com                                            PlayMonster@playwisepartners.com