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PLAYMONSTER TAKES OFF IN 2022 WITH SIGNIFICANT CAPITAL INJECTION AND NEW CEO

Adams Street Partners and H.I.G Capital Help Fuel PlayMonster’s Growth in 2022, Under the Leadership of New CEO Tim Kilpin

 

BELOIT, Wis. (January 27, 2022) — PlayMonster launches into 2022 with fresh capital from global private markets firms Adams Street Partners and H.I.G Capital, and promotes tenured industry leader Tim Kilpin and former PlayMonster President to the role of CEO. This significant capital investment and leadership change symbolizes PlayMonster’s latest chapter as a top international toy and game company, and sets the foundation for continued growth and innovation in 2022 and beyond.

Bill Sacher,  Partner, Adams Street, said: “PlayMonster has gained the trust of countless families with their iconic toys and games, and nearly 40 years of rich company history. We believe in the PlayMonster vision, leadership, and values, and we’re eager to support the company’s growth.”

“It’s an exciting time of strategic development and expansion, charting further success for PlayMonster,” said John Yeager, Managing Director of H.I.G Capital.  “Not only is the business strong, but the inherent value in what PlayMonster brings to kids and families in all of its products is something incredibly positive that we are proud to be part of.

Tim Kilpin, CEO at PlayMonster, said: “Our relationship with Adams Street and H.I.G Capital greatly accelerates our goal to become one of the industry’s top global toy companies, and echoes our steadfast dedication to delivering great play experiences for consumers. We’re eager to work with two firms that share our vision and values and have what it takes to create magic in 2022.”

As CEO, Kilpin will focus on expanding and accelerating PlayMonster’s strong retail relationships, product innovation, brand development, licensing and international expansion. PlayMonster is entering an exciting year, as the company prepares to bring Hasbro’s beloved Playskool brands to a new generation of parents. This comes on the heels of several major brand launches in 2021 ‒  including Koosh, Spirograph Animator and THINGS…Schitt’s Creek Edition and the acquisition of award-winning crafting company, Ann Williams Group.

Before joining PlayMonster, Kilpin served as President and CEO of Activision Blizzard’s Consumer Products business, and President and Chief Commercial Officer for Mattel, Inc. In addition to various senior roles at both Mattel and Disney, Kilpin has served on the Boards of Build-A-Bear Workshop, the Make-A-Wish International Foundation, and the Children Affected by AIDS Foundation; he is also a Board and Executive Committee member of the Toy Association.

Former PlayMonster CEO Bob Wann, whose dedicated leadership over the last 13 years was instrumental in shaping the global company that PlayMonster is today, is retiring from the company.

“Bob’s passion for the power of play and delivering innovation to consumers has been transformational for the company, and his overall dedication to the entire toy industry truly inspiring,” says Kilpin. “We offer him our sincerest thanks and best wishes as he moves into a new chapter.”

Adams Street is a global private markets investment manager that manages more than $49 billion in assets.  H.I.G Capital is a leading alternative assets investment firm with over $45 billion of equity capital in management.  Together, they bring significant scale and services to the PlayMonster brand. Both companies have acquired or invested in hundreds of mid-sized private companies..

For more information about PlayMonster, visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

About Adams Street Partners

Adams Street Partners is a global private markets investment manager with investments in more than 30 countries across five continents. The firm is 100% employee-owned and has more than $49 billion in assets under management. Adams Street strives to generate actionable investment insights across market cycles by drawing on nearly 50 years of private markets experience, proprietary intelligence, and trusted relationships. Adams Street has offices in Austin, Beijing, Boston, Chicago, London, Menlo Park, Munich, New York, Seoul, Singapore, and Tokyo. Visit www.adamsstreetpartners.com

About H.I.G. Capital

H.I.G. is a leading alternative assets investment firm with over $45 billion of equity capital under management. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/value-added approach.

 

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For More Information, Please Contact:

Lisa Wuennemann
PlayMonster LLC
(800) 524-4263 x275
lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard
ChizComm (on behalf of PlayMonster)
416.659.5807
Spercy-beauregard@chizcomm.com

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PLAYMONSTER LAUNCHES SIX FIERCE NEW SNAP SHIPS FOR THE HOLIDAYS

New Snap Ships

Award-Winning Brand Adds Futuristic New Ships and Mechs with

Mysterious UJU Tech to the Snap Ships Universe

 

BELOIT, Wis. (November 19, 2021) — Snap Ships, the award-winning modular building system and leader in build-to-battle action-play, is releasing six new products this holiday season, including the anticipated Claymore CR-76 Combat Transport. As the season’s hero product, this transport ship packs a punch with a bay area that holds and releases two miniature mechs for ground battle. The additional new releases are modular and multi-build for fans to grow their fleet.

New releases are available for purchase on Amazon.com and include:

  1. Claymore CR-76 Combat Transport
  2. Hammerjaw K.L.A.W. Gunship
  3. Javelin M-02 Attack Speeder
  4. Maul FT-12 Assault Mech
  5. Spitter K.L.A.W Missile Cruiser
  6. Tunnelweb K.L.A.W. Spider Mech

“Along with Snap Ships fans, we’ve been on the edge of our seats waiting for these new builds to arrive,” said Scott Pease and Jeff Swenty, co-inventors of Snap Ships. “The new kits offer a level of detail and customization far beyond wave 1, with ball joint connectors, new cockpits and details, and large structural pieces. When combined with wave 1 and 2, the building possibilities expand exponentially. We can’t wait to see the custom ships and mechs our fans create with them!”

Designed for kids and collectors of all ages, Snap Ships invites fans to build, battle, and display an exciting array of cool spacecraft, merging two of the biggest play patterns for boys—action-play and construction. Each Snap Ships comes with a mysterious UJU tech piece that holds special value hidden inside the box.

 

Earlier this year, PlayMonster, in collaboration with Design Partner Lynnvander Studios, announced the development of Snap Ships Tactics, a constructible, expandable, multiplayer battle game where players create custom Snap Ships and bring them to life on a tabletop battlefield. Snap Ships Tactics will be the first tabletop gaming experience to launch from the brand and a Kickstarter campaign is planned for 2022, where fans will be invited to influence the final game design and receive teasers and Snap Ships exclusives along the way.

 

Fans can join the Snap Ships email list here to learn about the Kickstarter campaign and get key updates about product arrivals and more.

 

For more information, visit PlayMonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

 

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PLAYMONSTER’S ANN WILLIAMS BRANDS EARN INDUSTRY-WIDE ACCOLADES AND RECOGNITION

Creator of Innovative Craft and Activity Kits Claims 15 awards and a TOTY nomination 

BELOIT, Wis. (November 11, 2021) PlayMonster’s acquisition of the Michigan-born Ann Williams Group is less than a year old, and already the newly minted craft and activity portfolio is earning more industry accolades and recognition. In 2021, Ann Williams brands have secured 15 awards to date, and a 2022 TOTY nomination in the specialty category.

Awards highlights include:

2021 Autism Live Award Winners

Craft-tastic Surprise Balls; Craft-tastic Artist Box; Craft-tastic Scratch and Sticker Journal;  Craft-tastic Craft Crush Paper Bowls

 

2021 Creative Child Magazine Kids Product of the Year Winner

Loopdedoo Deluxe

 

2021 Happy Kid Award Winner

Create Your Own Magical Unicorn Friend

 

2021 Oppenheim Toy Portfolio Platinum Award Winners

Craft Crush Bracelet Box Kit; Craft-tastic All About Me Empower Flower; Craft-tastic Glow in the Dark Bracelets

 

2021 Oppenheim Toy Portfolio Gold Seal Award Winners

Craft-tastic Puffy Stick-on Earrings; Craft-tastic String Art – Butterfly; Craft-tastic Make a Mouse Friend; Craft-tastic Sticker it Up! Good Vibes

 

2021 Toy Insider Winners

Craft-tastic Empower Flower; Let’s Learn to Sew

 

The Loopdedoo Deluxe was recently honored in the Toy Foundation’s Toy of the Year (TOTY) Awards, with a nomination in the specialty Category. Loopdedoo Deluxe combines 2 patented methods of making jewelry, and was created by Ann Williams Group Founder Sheila Wright to make it easier for kids to make really unique and custom expressions of themselves.

 

Category finalists were selected by industry influencers, academia, media and more to recognize the hottest toys of the holiday season. On Monday, November 8, 2021, the finalists were revealed, and voting began. Consumers and members of the toy world can now cast their vote here for Ann Williams Loopdedoo Deluxe until January 4, 2022.

 

“Every product under the Ann Williams brand offers a unique way for fans of all ages to explore new creative possibilities, learn new skills and express themselves in new and magical ways. True to its award-winning history, we’re pleased to see Ann William’s beautiful products continue to grow and maintain their reputation as best-in-class products in the crafts and activity category,” says Wendy Hartling, Activities Brand Manager at PlayMonster. “We’re excited to grow the magic and possibilities of this brand in the years to come under the PlayMonster banner.”

With wide distribution across key mass retailers, including Target, Nordstrom, Michaels, plus specialty and independent retail channels, Ann Williams has sold millions of kits to generations of inspired makers worldwide.

For more information on either PlayMonster or Ann Williams brands, please visit playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

 

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For More Information, Please Contact: 

 

Lisa Wuennemann

PlayMonster LLC

(800) 524-4263

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.

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PLAYMONSTER’S SPIROGRAPH ANIMATOR SPINS INTO THE HOLIDAYS WITH PRESTIGIOUS AWARDS AND NOTABLE TOY LISTS

Animator

Reimagined Craft Activity Receives Glowing Industry Recognition in First Year of Sales 

 

BELOIT, Wis. (November 3, 2021)  — Spirograph Animator, a new spin on the classic Spirograph set, celebrates BIG wins after earning multiple prestigious toy industry accolades.  In only a few months since launching this innovative new activity, leaders across the industry have applauded this reinvention of a classic  toy, and named the product a hot holiday item in the toys and craft category.

Spirograph Animator recognition and awards include:

  1. AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) winner for 2021 Best Toys for Kids Craft category
  2. PARENTS MAGAZINE winner for Parents Best Toys 2021
  3. NATIONAL PARENTING PRODUCT AWARDS (NAPPA) winner for Best in the Industry

Continuing the list of notable achievements, Spirograph Animator was featured on Amazon’s Toys We Love list, Toy Insider 2021 Holiday Gift Guide and TTPM’s Most Wanted Holiday Toys list. In recognition of the work on the Spirograph animator, the inventors were also named as a finalist for Toy Innovator of the Year in People of Play’s TAGIE AWARDS.

Spirograph Animator stimulates children’s creativity, by giving them the power to create endless designs and then bring them to life using the magic of motion and light. This deluxe studio set features built-in storage and includes 6 gears and 5 markers. Watch the Spirograph Animator in action here.

“Spirograph continues to hold its legacy as a classic toy, while capturing a new generation of kids with the latest technologies,” says Lisa Wuennemann, Associate Vice President Marketing at PlayMonster. “The innovative capabilities of the Spirograph Animator has caught the attention of toy retailers across the US, and we’re pleased to have championed the launch of this reimagined family classic.”

This innovative toy that makes spiral art come to life, makes for a great gift for children ages 8 and up. Spirograph Animator is available for purchase this holiday at Amazon, Target, Michaels and Meijer. For more information,  please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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For More Information, Please Contact:                                              

Lisa Wuennemann                                                          Sierra Percy-Beauregard
Associate VP of Marketing – PlayMonster LLC       Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                                                     (416) 659-5807
lisaw@playmonster.com                                              Spercy-beauregard@chizcomm.com

 

 

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PLAYMONSTER’S AWARD-WINNING, FIRST-OF-ITS-KIND DRONE HOME GAME SOARS INTO INTERNATIONAL MARKETS

7020 Drone Home Toty21

Families in Over 20 Countries Can Now Compete with This Top-Selling Game

BELOIT, Wis. (October 6, 2021)Drone Home, the first ever game to feature a real drone, has seen unprecedented growth since launching in 2020. In under a year, this celebrated game has flown off North American and UK shelves and quickly caught the eye of international retailers. Now reaching families in over 20 countries — including Australia, Korea, Singapore, New Zealand, South Africa and Europe — more families can get a thrill racing to launch their aliens to outer space.

“This is one of the fastest expansions we’ve seen among all PlayMonster games,” says Richard Gill, Vice President International at PlayMonster. “It’s a joy to see this innovative technology, a first in kids’ games, resonating with families around the world!”

Since launching, the PlayMonster game has been featured in TIME Magazine, New York Magazine’s The Strategist, and on LIVE with Kelly and Ryan. Drone Home was a 2021 Toy of the Year award finalist for Game of the Year in the US, National Parenting Product Award (NAPPA) Winner, featured on Amazon’s Toys We Love Top 25 List, named a top holiday toy by TTPM and The Toy Insider, and was recently nominated for Game of the Year in Finland with the Finnish Toy Association.

This suspenseful, action-packed game is intensely fun for 2 to 4 players, ages 8 and up.  For more information about Drone Home, please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

# # #

 

For More Information, Please Contact:                                              

Lisa Wuennemann                                                          Sierra Percy-Beauregard
Associate VP of Marketing – PlayMonster LLC       Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                                                     (416) 659-5807
lisaw@playmonster.com                                              Spercy-beauregard@chizcomm.com

 

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PlayMonster and Lynnvander Studios Reveal Snap Ships Tactics: A Battle Strategy Board Game at Gen Con

Combined

Award-Winning Build-to-Battle Brand Teases 2022 Strategy Game and Wave 3 Ships at Gen Con

BELOIT, Wis. (September 15, 2021) — PlayMonster, in collaboration with Design Partner Lynnvander Studios, announced today the development of Snap Ships Tactics: a constructible, expandable, multiplayer battle game where players create custom Snap Ships and bring them to life on a tabletop battlefield. PlayMonster and Lynnvander Studios will offer an exclusive sneak peek of this disruptive new board game at Gen Con 2021, where attendees will gain a rare chance to see the game in action. Attendees will also get a chance to preview Wave 3 ships ahead of their fall release.

Snap Ships Tactics will be the first Tabletop gaming experience to launch from the award-winning Snap Ships brand. While Snap Ships Tactics will be previewed at Gen Con, this is just the start of what fans can expect from Snap Ships. A Kickstarter campaign is planned for 2022, where fans will be invited to influence the final game design and receive teasers and Snap Ships exclusives along the way. Fans can join the Snap Ships email list here to be the first to learn about the Kickstarter campaign, along with key updates about product arrivals and more.

“We’ve long dreamed of a tabletop game with fully customizable, modular miniatures where every model you play with reflects the unique abilities of the ship or mech you’re piloting,” said Scott Pease and Jeff Swenty, co-inventors of Snap Ships. “With Snap Ships Tactics we can finally make that vision come to life.”

“Snap Ships is a fun toy line my kids and I have enjoyed for some time now. It is truly an immersive play experience that has wide appeal,” said Thomas Gofton of Lynnvander Studios. “We’re excited to partner with PlayMonster and the great team behind Snap Ships, to take this world to the next level with Snap Ships Tactics. We can’t wait to see what unique builds players will create from this game.”

“Snap Ships has been an award-winning, consumer-favorite since we launched, so we wanted to reward those fans with a transformative game that fuses build-to-battle components with the idea of expansion,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “The innovative game mechanics designed by Lynnvander fully capitalize on the unique aspects of the Snap Ships universe.  We can’t wait to share more about it with Snap Ships fans.”

Gen Con attendees can play an early version of Snap Ships Tactics at the Lynnvander HQ Booth in Hall C and expand their Snap Ships fleet at the Snap Ships Booth #2222 at Gen Con Indy from September 16–19, 2021.

 

For more information, visit PlayMonster.com.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

About Lynnvander Studios Inc.

Lynnvander Studios Inc. is a Canadian-based company enhancing existing and developing new creative properties for clients worldwide. Founded in 2015 by Thomas M Gofton and Josh Derksen, Lynnvander is responsible for “The Chronicle System” as well as projects in board game design including Buffy the Vampire Slayer, Cowboy Bebop: Board Game Boogie, Divinity Original Sin the Board Game, Evil Dead 2, Naturo Shippuden,  Star Trek Alliance, Terminator Genisys: Rise of the Resistance, Shadowrun Sprawl Ops, Reanimator, Red Sonja, and their own Legacy Line based on famous works of literature. They are currently designing games for some of the most remarkable intellectual properties in the world, and working with numerous publishers such as Gale Force Nine, Wizkids, Topps Entertainment, River Horse Entertainment, Jasco Games, Catalyst Game Labs, Norse Foundry Publishing, Japanime Games, Cygames, and Dynamite Entertainment.

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.

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PLAYMONSTER’S RELATIVE INSANITY GAME HITS ONE MILLION GAMES SOLD

7441 Relativeinsanitybox E1531227583145

Created by Jeff Foxworthy, Relative Insanity Inspires Millions of Hilarious Family Game Nights

 

BELOIT, Wis. (September 13, 2021) — PlayMonster LLC is proud to announce that their runaway hit game Relative Insanity, created by comedy legend Jeff Foxworthy, has reached one million games sold! Bringing billions of belly laughs to game nights, PlayMonster and Foxworthy continue to grow the Relative Insanity game line with more insanely-hilarious punch lines and inspire players to embrace the crazy humor in every family.

“Wow – one million games! And it was all inspired by the insanity of my own family and friends,” remarked Jeff Foxworthy, comedian and creator of Relative Insanity. “I’d like to thank the crazy family members out there – everyone has at least one, and that’s what Relative Insanity is all about!”

These laugh-out-loud party games use bits of Foxworthy material and punch lines that mix-and-match to create wacky situations. Everyone has a crazy friend or family member (or two or three) and can relate to this game’s universal family humor. Jeff Foxworthy is one of the most respected and successful comedians in the country. He is the largest selling comedy-recording artist in history, a multiple Grammy Award nominee and best-selling author of more than 26 books. Widely known for his Blue Collar Comedy Tour and redneck jokes, his act goes well beyond that to explore the humor in everyday family interactions and human nature.

“Since we launched Relative Insanity in 2018, it has quickly become a fan-favorite among our robust portfolio of games at PlayMonster,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “We’re excited to mark the one million milestone and continue the legacy of laughter alongside Jeff Foxworthy.”

To celebrate one million games sold, PlayMonster recently kicked-off a national promotion bringing Relative Insanity to comedy clubs across the U.S. Participating comedy clubs are hosting live game play between sets, limited edition Relative Insanity drink coasters with Foxworthy’s punch lines, game giveaways and of course, loads of laughs.

PlayMonster currently offers a range of Relative Insanity game options all made and played by Jeff Foxworthy, and the perfect games to bring the fun to seasonal family gatherings. Why not laugh off Thanksgiving dinner? The line-up includes:

 

  • Relative Insanity, the original game – In Relative Insanity, you read a setup card aloud, like: “When my brother brought out his new baby to show the family, Granny blurted out…”Then everyone else chooses one of their punchline cards to finish the phrase, like: “You are not the father!” or “Somebody took a trip to the land of bad decisions,” etc. In between laughter, the reader picks the funniest one to give that player a point. It’s a different hilarious game each time you play! Perfect for 4 to 12 players, ages 14 to adult. Available at Walmart and Amazon, for $19.99 MSRP.

 

  • Relative Insanity, the expansion packs: Take the fun of the original game to the next level with customized cards for extra laughs. The expansion packs are ideal to add even more content and fun to the original game. Perfect for ages 14 to adult and priced at $9.99 MSRP.
    • Yes, Guuurrrlll!
    • Family Gatherin’!
    • Old Farts!
    • Young’uns!

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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PR Contacts:

PlayWise Partners

Rachel Griffin + Sheena Stephens

PlayMonster@playwisepartners.com

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PLAYMONSTER INVITES LOCAL FAMILIES TO JOIN THE TEAM AS GAME TESTERS

Influence the Development of Real Games and Score Board Game Exclusives!

 

 

BELOIT, Wis. (August 30, 2021)   PlayMonster invites board game lovers in the local Beloit area to sign-up to become a PlayMonster Game Tester! PlayMonster is rallying families and passionate board game players to have their say in the development of future PlayMonster games, and influence the making of tomorrow’s gaming classics. PlayMonster Game Testers will gain an exclusive behind-the-scenes look into the inner workings of one of North America’s leading Toy Companies, while earning free games and VIP experiences along the way.

PlayMonster is  known for launching game favorites such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, and Five Crowns® among others. PlayMonster Game Testers will be directly involved in influencing the next wave of family game favorites.

“At PlayMonster, we’re always looking to develop new games that make a positive difference in people’s lives,” said  Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “While design and innovation are key steps in the development process, it always comes back to the consumer and engaging with what brings people joy. That’s why we’re inviting families to play and provide feedback on new PlayMonster games.”

Kids and adults alike can register to be a PlayMonster Game Tester by following this link. Residents local to Beloit and the surrounding area may be contacted for in-person opportunities, while residents across the U.S. may be invited to virtual previews or sampling parties, and welcomed into a community of Game Testers who share the same passion for play and gaming.

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

 

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com

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PLAYMONSTER ENTERS STRATEGIC PARTNERSHIP WITH HASBRO’S BELOVED PLAYSKOOL BRANDS TO ENGAGE THE NEXT GENERATION OF TODDLERS AND GROW THE PRESCHOOL CATEGORY

Playskool

PlayMonster expands its partnership with Hasbro to include Playskool in 2022 and beyond

 

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond.  Both companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic brands to engage millennial parents and a new generation of kids.

Pillar brands will include Playskool Weebles, remembered for their iconic wobble which has delighted generations of children through relatable themes, kinetic action, and humor-based play;  Playskool Glo Friends, a community of adorable, tiny, glow-in-the-dark bugs that illuminate a child’s world from morning to night; Playskool Little Wonders, beautiful sensory playsets made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music; and The Original MagnaTab, a Montessori-learning, sensory-based drawing tablet that uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine!

For over 90 years, the Playskool brand has been synonymous with quality toys.  Research shows Playskool has 94% brand recognition and is perceived as classic, learning fun. Sharing those deeply rooted values, PlayMonster plans to reintroduce key, iconic sub-brands under the Playskool banner over the next several years, solidifying PlayMonster in the preschool category.

“I could not be more pleased about the continued and successful expansion of our partnership with Hasbro,” said Bob Wann, CEO of PlayMonster. “Preschool is a natural and strategic area of expansion for the company following our proven success in both the games and activities categories, and Playskool is a perfect brand to show off what we do best, bringing a fresh approach to universal, classic play.”

“We’re beyond pleased to expand our work with PlayMonster and to introduce a stellar new line of Playskool toys that will delight both kids and parents,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro. “The talented team at PlayMonster has demonstrated great skill and creativity in working with nostalgic brands, and we are looking forward to what we see ahead for the line.”

The past year has marked significant momentum and growth for PlayMonster, with the recent acquisition of craft and activities leader Ann Williams Group, added strength in leadership, focused expansion in licensing and brand partnerships, a slate of successful new product introductions, and the expansion of its global presence with the rebrand of Interplay to PlayMonster UK pointing to the company’s continued commitment to growth and innovation. This Playskool partnership will mark the third such licensing deal with Hasbro, following Spirograph in 2019 and the much-anticipated relaunch of KOOSH happening this month.

PlayMonster Playskool brands will be widely available across retail, starting early 2022.

 

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

 

To learn more about PlayMonster, visit playmonster.com

 

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BILL SINACORE JOINS PLAYMONSTER AS ASSOCIATE VICE PRESIDENT OF NATIONAL ACCOUNTS WALMART

Bill

Veteran Sales Executive Builds Valued Relationship with Walmart Inc. and Brings PlayMonster Toys and Games to New Aisles

 

Beloit, Wis (August 18, 2021)PlayMonster LLC is pleased to announce the appointment of Bill Sinacore to the role of Associate Vice President of National Accounts Walmart, effective immediately.

Sinacore will oversee the company’s growing relationship with Walmart Inc.—including e-commerce and retail—while working to develop the company’s departmental expansion which will include Games and Puzzles, Arts and Crafts, and Infant/Toddler/Preschool.

Sinacore is a seasoned sales and marketing executive, with over 30 years of experience in the toy, craft, infant, pharma and apparel industries. Sinacore brings a long history in marketing management, customer relationship management, and data analytics, which translates to his unparalleled track record of success in the retail sector.

“Bill has a true understanding of families and what it takes to capture their attention in the toy aisle,” said Scott Flynn, Vice President of Sales and Marketing at PlayMonster. “His retail acumen and cross-category experience is exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments.”

Sinacore spent over 10 years as National Sales Director with LeapFrog Enterprises Inc., where he brought an award-winning portfolio of education-based children’s entertainment to classrooms and homes across North America. He also brings over 7 years experience with the LEGO Group, where he was responsible for building relationships with prominent retailers across the U.S.

PlayMonster continues to aggressively build its portfolio of brands and significantly scale the company’s growth and leadership position within the toy industry. This mission is reflected in the company’s recent acquisition of Ann Williams Group, and major licensing deals with Hasbro to develop the next wave of celebrated family brands like Koosh and Spirograph.

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 

 About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

 

 

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

 

To learn more about PlayMonster, visit playmonster.com.