Category: Press Releases

Award-Winning Brand Adds Futuristic New Ships and Mechs with

Mysterious UJU Tech to the Snap Ships Universe

BELOIT, Wis. (November 19, 2021) — Snap Ships, the award-winning modular building system and leader in build-to-battle action-play, is releasing six new products this holiday season, including the anticipated Claymore CR-76 Combat Transport. As the season’s hero product, this transport ship packs a punch with a bay area that holds and releases two miniature mechs for ground battle. The additional new releases are modular and multi-build for fans to grow their fleet.

New releases are available for purchase on Amazon.com and include:

1. Claymore CR-76 Combat Transport
2. Hammerjaw K.L.A.W. Gunship
3. Javelin M-02 Attack Speeder
4. Maul FT-12 Assault Mech
5. Spitter K.L.A.W Missile Cruiser
6. Tunnelweb K.L.A.W. Spider Mech

“Along with Snap Ships fans, we’ve been on the edge of our seats waiting for these new builds to arrive,” said Scott Pease and Jeff Swenty, co-inventors of Snap Ships. “The new kits offer a level of detail and customization far beyond wave 1, with ball joint connectors, new cockpits and details, and large structural pieces. When combined with wave 1 and 2, the building possibilities expand exponentially. We can’t wait to see the custom ships and mechs our fans create with them!”

Designed for kids and collectors of all ages, Snap Ships invites fans to build, battle, and display an exciting array of cool spacecraft, merging two of the biggest play patterns for boys—action-play and construction. Each Snap Ships comes with a mysterious UJU tech piece that holds special value hidden inside the box.

Earlier this year, PlayMonster, in collaboration with Design Partner Lynnvander Studios, announced the development of Snap Ships Tactics, a constructible, expandable, multiplayer battle game where players create custom Snap Ships and bring them to life on a tabletop battlefield. Snap Ships Tactics will be the first tabletop gaming experience to launch from the brand and a Kickstarter campaign is planned for 2022, where fans will be invited to influence the final game design and receive teasers and Snap Ships exclusives along the way.

Fans can join the Snap Ships email list here to learn about the Kickstarter campaign and get key updates about product arrivals and more.

For more information, visit PlayMonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

Reimagined Craft Activity Receives Glowing Industry Recognition in First Year of Sales 

BELOIT, Wis. (November 3, 2021)  — Spirograph Animator, a new spin on the classic Spirograph set, celebrates BIG wins after earning multiple prestigious toy industry accolades.  In only a few months since launching this innovative new activity, leaders across the industry have applauded this reinvention of a classic  toy, and named the product a hot holiday item in the toys and craft category.

Spirograph Animator recognition and awards include:

1. AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) winner for 2021 Best Toys for Kids Craft category
2. PARENTS MAGAZINE winner for Parents Best Toys 2021
3. NATIONAL PARENTING PRODUCT AWARDS (NAPPA) winner for Best in the Industry

Continuing the list of notable achievements, Spirograph Animator was featured on Amazon’s Toys We Love list, Toy Insider 2021 Holiday Gift Guide and TTPM’s Most Wanted Holiday Toys list. In recognition of the work on the Spirograph animator, the inventors were also named as a finalist for Toy Innovator of the Year in People of Play’s TAGIE AWARDS.

Spirograph Animator stimulates children’s creativity, by giving them the power to create endless designs and then bring them to life using the magic of motion and light. This deluxe studio set features built-in storage and includes 6 gears and 5 markers. Watch the Spirograph Animator in action here.

“Spirograph continues to hold its legacy as a classic toy, while capturing a new generation of kids with the latest technologies,” says Lisa Wuennemann, Associate Vice President Marketing at PlayMonster. “The innovative capabilities of the Spirograph Animator has caught the attention of toy retailers across the US, and we’re pleased to have championed the launch of this reimagined family classic.”

This innovative toy that makes spiral art come to life, makes for a great gift for children ages 8 and up. Spirograph Animator is available for purchase this holiday at Amazon, Target, Michaels and Meijer. For more information,  please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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For More Information, Please Contact:                                              

Lisa Wuennemann                                                          Sierra Percy-Beauregard
Associate VP of Marketing – PlayMonster LLC       Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                                                     (416) 659-5807
lisaw@playmonster.com                                              Spercy-beauregard@chizcomm.com

Families in Over 20 Countries Can Now Compete with This Top-Selling Game

BELOIT, Wis. (October 6, 2021) — Drone Home, the first ever game to feature a real drone, has seen unprecedented growth since launching in 2020. In under a year, this celebrated game has flown off North American and UK shelves and quickly caught the eye of international retailers. Now reaching families in over 20 countries — including Australia, Korea, Singapore, New Zealand, South Africa and Europe — more families can get a thrill racing to launch their aliens to outer space.

“This is one of the fastest expansions we’ve seen among all PlayMonster games,” says Richard Gill, Vice President International at PlayMonster. “It’s a joy to see this innovative technology, a first in kids’ games, resonating with families around the world!”

Since launching, the PlayMonster game has been featured in TIME Magazine, New York Magazine’s The Strategist, and on LIVE with Kelly and Ryan. Drone Home was a 2021 Toy of the Year award finalist for Game of the Year in the US, National Parenting Product Award (NAPPA) Winner, featured on Amazon’s Toys We Love Top 25 List, named a top holiday toy by TTPM and The Toy Insider, and was recently nominated for Game of the Year in Finland with the Finnish Toy Association.

This suspenseful, action-packed game is intensely fun for 2 to 4 players, ages 8 and up.  For more information about Drone Home, please visit www.playmonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

# # #

For More Information, Please Contact:                                              

Lisa Wuennemann                                                          Sierra Percy-Beauregard
Associate VP of Marketing – PlayMonster LLC       Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                                                     (416) 659-5807
lisaw@playmonster.com                                              Spercy-beauregard@chizcomm.com

Award-Winning Build-to-Battle Brand Teases 2022 Strategy Game and Wave 3 Ships at Gen Con

BELOIT, Wis. (September 15, 2021) — PlayMonster, in collaboration with Design Partner Lynnvander Studios, announced today the development of Snap Ships Tactics: a constructible, expandable, multiplayer battle game where players create custom Snap Ships and bring them to life on a tabletop battlefield. PlayMonster and Lynnvander Studios will offer an exclusive sneak peek of this disruptive new board game at Gen Con 2021, where attendees will gain a rare chance to see the game in action. Attendees will also get a chance to preview Wave 3 ships ahead of their fall release.

Snap Ships Tactics will be the first Tabletop gaming experience to launch from the award-winning Snap Ships brand. While Snap Ships Tactics will be previewed at Gen Con, this is just the start of what fans can expect from Snap Ships. A Kickstarter campaign is planned for 2022, where fans will be invited to influence the final game design and receive teasers and Snap Ships exclusives along the way. Fans can join the Snap Ships email list here to be the first to learn about the Kickstarter campaign, along with key updates about product arrivals and more.

“We’ve long dreamed of a tabletop game with fully customizable, modular miniatures where every model you play with reflects the unique abilities of the ship or mech you’re piloting,” said Scott Pease and Jeff Swenty, co-inventors of Snap Ships. “With Snap Ships Tactics we can finally make that vision come to life.”

“Snap Ships is a fun toy line my kids and I have enjoyed for some time now. It is truly an immersive play experience that has wide appeal,” said Thomas Gofton of Lynnvander Studios. “We’re excited to partner with PlayMonster and the great team behind Snap Ships, to take this world to the next level with Snap Ships Tactics. We can’t wait to see what unique builds players will create from this game.”

“Snap Ships has been an award-winning, consumer-favorite since we launched, so we wanted to reward those fans with a transformative game that fuses build-to-battle components with the idea of expansion,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “The innovative game mechanics designed by Lynnvander fully capitalize on the unique aspects of the Snap Ships universe.  We can’t wait to share more about it with Snap Ships fans.”

Gen Con attendees can play an early version of Snap Ships Tactics at the Lynnvander HQ Booth in Hall C and expand their Snap Ships fleet at the Snap Ships Booth #2222 at Gen Con Indy from September 16–19, 2021.

For more information, visit PlayMonster.com.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

About Lynnvander Studios Inc.

Lynnvander Studios Inc. is a Canadian-based company enhancing existing and developing new creative properties for clients worldwide. Founded in 2015 by Thomas M Gofton and Josh Derksen, Lynnvander is responsible for “The Chronicle System” as well as projects in board game design including Buffy the Vampire Slayer, Cowboy Bebop: Board Game Boogie, Divinity Original Sin the Board Game, Evil Dead 2, Naturo Shippuden,  Star Trek Alliance, Terminator Genisys: Rise of the Resistance, Shadowrun Sprawl Ops, Reanimator, Red Sonja, and their own Legacy Line based on famous works of literature. They are currently designing games for some of the most remarkable intellectual properties in the world, and working with numerous publishers such as Gale Force Nine, Wizkids, Topps Entertainment, River Horse Entertainment, Jasco Games, Catalyst Game Labs, Norse Foundry Publishing, Japanime Games, Cygames, and Dynamite Entertainment.

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

To learn more about PlayMonster, visit playmonster.com.

Created by Jeff Foxworthy, Relative Insanity Inspires Millions of Hilarious Family Game Nights

BELOIT, Wis. (September 13, 2021) — PlayMonster LLC is proud to announce that their runaway hit game Relative Insanity, created by comedy legend Jeff Foxworthy, has reached one million games sold! Bringing billions of belly laughs to game nights, PlayMonster and Foxworthy continue to grow the Relative Insanity game line with more insanely-hilarious punch lines and inspire players to embrace the crazy humor in every family.

“Wow – one million games! And it was all inspired by the insanity of my own family and friends,” remarked Jeff Foxworthy, comedian and creator of Relative Insanity. “I’d like to thank the crazy family members out there – everyone has at least one, and that’s what Relative Insanity is all about!”

These laugh-out-loud party games use bits of Foxworthy material and punch lines that mix-and-match to create wacky situations. Everyone has a crazy friend or family member (or two or three) and can relate to this game’s universal family humor. Jeff Foxworthy is one of the most respected and successful comedians in the country. He is the largest selling comedy-recording artist in history, a multiple Grammy Award nominee and best-selling author of more than 26 books. Widely known for his Blue Collar Comedy Tour and redneck jokes, his act goes well beyond that to explore the humor in everyday family interactions and human nature.

“Since we launched Relative Insanity in 2018, it has quickly become a fan-favorite among our robust portfolio of games at PlayMonster,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “We’re excited to mark the one million milestone and continue the legacy of laughter alongside Jeff Foxworthy.”

To celebrate one million games sold, PlayMonster recently kicked-off a national promotion bringing Relative Insanity to comedy clubs across the U.S. Participating comedy clubs are hosting live game play between sets, limited edition Relative Insanity drink coasters with Foxworthy’s punch lines, game giveaways and of course, loads of laughs.

PlayMonster currently offers a range of Relative Insanity game options all made and played by Jeff Foxworthy, and the perfect games to bring the fun to seasonal family gatherings. Why not laugh off Thanksgiving dinner? The line-up includes:

• Relative Insanity, the original game – In Relative Insanity, you read a setup card aloud, like: “When my brother brought out his new baby to show the family, Granny blurted out…”Then everyone else chooses one of their punchline cards to finish the phrase, like: “You are not the father!” or “Somebody took a trip to the land of bad decisions,” etc. In between laughter, the reader picks the funniest one to give that player a point. It’s a different hilarious game each time you play! Perfect for 4 to 12 players, ages 14 to adult. Available at Walmart and Amazon, for $19.99 MSRP.

• Relative Insanity, the expansion packs: Take the fun of the original game to the next level with customized cards for extra laughs. The expansion packs are ideal to add even more content and fun to the original game. Perfect for ages 14 to adult and priced at $9.99 MSRP.
  • Yes, Guuurrrlll!
  • Family Gatherin’!
  • Old Farts!
  • Young’uns!

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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PR Contacts:

PlayWise Partners

Rachel Griffin + Sheena Stephens

PlayMonster@playwisepartners.com

PlayMonster expands its partnership with Hasbro to include Playskool in 2022 and beyond

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond.  Both companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic brands to engage millennial parents and a new generation of kids.

Pillar brands will include Playskool Weebles, remembered for their iconic wobble which has delighted generations of children through relatable themes, kinetic action, and humor-based play;  Playskool Glo Friends, a community of adorable, tiny, glow-in-the-dark bugs that illuminate a child’s world from morning to night; Playskool Little Wonders, beautiful sensory playsets made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music; and The Original MagnaTab, a Montessori-learning, sensory-based drawing tablet that uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine!

For over 90 years, the Playskool brand has been synonymous with quality toys.  Research shows Playskool has 94% brand recognition and is perceived as classic, learning fun. Sharing those deeply rooted values, PlayMonster plans to reintroduce key, iconic sub-brands under the Playskool banner over the next several years, solidifying PlayMonster in the preschool category.

“I could not be more pleased about the continued and successful expansion of our partnership with Hasbro,” said Bob Wann, CEO of PlayMonster. “Preschool is a natural and strategic area of expansion for the company following our proven success in both the games and activities categories, and Playskool is a perfect brand to show off what we do best, bringing a fresh approach to universal, classic play.”

“We’re beyond pleased to expand our work with PlayMonster and to introduce a stellar new line of Playskool toys that will delight both kids and parents,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro. “The talented team at PlayMonster has demonstrated great skill and creativity in working with nostalgic brands, and we are looking forward to what we see ahead for the line.”

The past year has marked significant momentum and growth for PlayMonster, with the recent acquisition of craft and activities leader Ann Williams Group, added strength in leadership, focused expansion in licensing and brand partnerships, a slate of successful new product introductions, and the expansion of its global presence with the rebrand of Interplay to PlayMonster UK pointing to the company’s continued commitment to growth and innovation. This Playskool partnership will mark the third such licensing deal with Hasbro, following Spirograph in 2019 and the much-anticipated relaunch of KOOSH happening this month.

PlayMonster Playskool brands will be widely available across retail, starting early 2022.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®,  Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

To learn more about PlayMonster, visit playmonster.com

Veteran Sales Executive Builds Valued Relationship with Walmart Inc. and Brings PlayMonster Toys and Games to New Aisles

Beloit, Wis (August 18, 2021) — PlayMonster LLC is pleased to announce the appointment of Bill Sinacore to the role of Associate Vice President of National Accounts Walmart, effective immediately.

Sinacore will oversee the company’s growing relationship with Walmart Inc.—including e-commerce and retail—while working to develop the company’s departmental expansion which will include Games and Puzzles, Arts and Crafts, and Infant/Toddler/Preschool.

Sinacore is a seasoned sales and marketing executive, with over 30 years of experience in the toy, craft, infant, pharma and apparel industries. Sinacore brings a long history in marketing management, customer relationship management, and data analytics, which translates to his unparalleled track record of success in the retail sector.

“Bill has a true understanding of families and what it takes to capture their attention in the toy aisle,” said Scott Flynn, Vice President of Sales and Marketing at PlayMonster. “His retail acumen and cross-category experience is exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments.”

Sinacore spent over 10 years as National Sales Director with LeapFrog Enterprises Inc., where he brought an award-winning portfolio of education-based children’s entertainment to classrooms and homes across North America. He also brings over 7 years experience with the LEGO Group, where he was responsible for building relationships with prominent retailers across the U.S.

PlayMonster continues to aggressively build its portfolio of brands and significantly scale the company’s growth and leadership position within the toy industry. This mission is reflected in the company’s recent acquisition of Ann Williams Group, and major licensing deals with Hasbro to develop the next wave of celebrated family brands like Koosh and Spirograph.

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

 About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits® Snap Ships®, Koosh®, and the recently acquired Ann Williams Group.

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For More Information, Please Contact:                                        

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

To learn more about PlayMonster, visit playmonster.com.

Classic Vinyl Activity Toy Reaches 70 Fanta-Stick Years!

 BELOIT, Wis. (August 16, 2021) – PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on Amazon.com[JA1] . The anniversary set features over 500 colorful repositionable and interchangeable geometric stick-ons that stick like magic^® for hours of mess-free, screen-free, creative play. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® repositionable sets have captivated generations of children with hours of imaginative storytelling and open-ended play.

Colorforms® started in the 1950s when art students, Harry and Patricia Kislevitz, bought rolls of flexible vinyl to create large works of art. They soon discovered that the colorful vinyl could stick to walls and offer an innovative new medium for children’s imaginative play. The first Colorforms® set — now housed in the Museum of Modern Art (MOMA) — was hand-cut by Patricia. Colorforms® has since evolved into a myriad of innovations and licenses, and inspired the preschool-favorite Netflix series Charlie’s Colorforms City, produced by 9 Story Media Group.

Did you know?

• Colorforms® was one of the first toys ever advertised on television
• Colorforms® was one of the first vinyl-based creative toys to hit the market
• Over one billion Colorforms® sets have sold around the world since 1951
• The late Harry Kislevitz was inducted into the Toy Hall Fame in 2020 for Colorforms® innovations

“Colorforms® has grown up with generations of families as a classic toy chest staple,” said Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “This year, we’re inviting families to honor this iconic picture toy with the Colorforms® 70th Anniversary Edition set, and explore endless adventures using the simplicity of colored vinyl, laminated cardboard and their imaginations.”

Visit Amazon.com to bring your own Colorforms® 70th Anniversary Edition set home!

To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.

About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms®, Wild Kratts, Super Why! and Karma’s World.

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.com

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.com

416.659.5807

To learn more about PlayMonster, visit playmonster.com.