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PLAYMONSTER PARTNERS WITH HASBRO TO DEBUT FLIX STIX, THE LATEST KOOSH® INNOVATION BASED ON LACROSSE

The Easy to Catch, Hard to Put Down!™ Koosh Brand Levels-Up in 2022

BELOIT, Wis. (February 23, 2022) – PlayMonster and Hasbro partner again in 2022 to reveal sensational new ways to Koosh®, with Koosh Flix Stix! Drawing from lacrosse, one of the fastest growing sports in America, the Koosh Flix Stix is inspired by the fast-flowing game where two teams scoop, pass, and shoot a ball as they move across a field. Now families can enjoy a new twist on this game with the Easy to Catch, Hard to Put Down!™ Koosh Ball and Koosh Flix Stix!

Perfect for hours of outdoor fun, families can test their skills and go head-to-head with Koosh Flix Stix. Each set comes with 2 Flix Stix and 1 Koosh Ball. Koosh Flix Stix retails for $24.99 and will be available at retailers everywhere by Fall 2022.

For more information visit Playmonster.com.


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Latchkits®, Snap Ships®, Koosh® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.

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For More Information, Please Contact:                                              

Lisa Wuennemann

PlayMonster LLC

lisa.wuennemann@playmonster.comcreate new email

 

Sierra Percy-Beauregard

ChizComm (on behalf of PlayMonster)

Spercy-beauregard@chizcomm.comcreate new email

 

To learn more about PlayMonster, visit playmonster.com