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Mirari Remains an Innovative Brand with Great Play Value, Now with a New Look

BELOIT, Wis. (January 28, 2019)  — PlayMonster has grown its Mirari® brand to meet the needs and desires of today’s parents, who are looking for premium toys made with different materials, such as wood. With that in mind, PlayMonster redesigned some of Mirari’s most popular toys, and created a new one, all with brand new closed packaging as well. The new Mirari line will be revealed during North American International Toy Fair in New York, February 16 – 19 at booth #435.

Mirari’s new mission and promise that can be found on every package, and fulfilled through every toy: “Mirari means wonder, and our collection inspires classic play and new discoveries, encouraging children to learn and grow. Mirari promises wonderful experiences, opening a world of possibilities!” For 2019, the new Mirari line consists of five toys that will launch in Fall 2019.

Pop! Pop! Piano®, a best-seller in the Mirari line, maintains its fun musical play with two sound modes: classic piano and silly sounds (with all new sounds). The balls pop up with each key that is pressed for fun visual stimulation. When children press the soft and squishy center Mirari button, they will hear the new signature Mirari giggle! The top of the keyboard area is made using sustainable wood for a rich look and feel. For ages 12 months and up.

myPhone®, another Mirari favorite, allows for parents and other loved ones to record personalized messages for baby to hear! Adults use the remote to activate the phone, like magic! Children press the colorful buttons to hear fun sounds and phrases for engaging playtime. The toy phone and remote feature sustainable wood fronts for a beautiful look. For ages 6 months and up.

myStorymaker™ is an innovative new Mirari toy that has the familiar shape and size of a child’s tablet, but features stimulation for imagination! Pressing a colorful button from each section as it lights up allows children to create a story! As prompted, they choose a hero, adventure and happy ending that plays for them using adorable sounds and voices! Pressing the Mirari button activates a giggle and the narrator. Parents can also record the child’s name so that the story playback will announce who made the story! The front panel is made of sustainable wood. For ages 12 months and up.

myKeys™ feautures a smooth wood ring that holds three fun keys that look like a kitty, a piggy and a froggy! When children press the coordinating buttons on the wood-accented fob, they’ll hear sweet phrases that tell them what that animal says! Each key also has a different texture for a sensory experience. As with the other Mirari toys, the Mirari button activates the signature giggle. For ages 6 months and up.

Comeback Koala™ is a fun, rolling, tumbling toy for children! Play in two ways: roll the cylinder for babies to chase after, or press the Mirari button to activate the comeback feature so it rolls back when rolled! No matter how children play with it, the adorable koala stays upright inside and the contained balls roll and rumble inside! The sides are made with sustainable wood. No batteries required. For ages 6 months and up.


About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

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Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461           /