PLAYMONSTER ACQUIRES WORLDWIDE RIGHTS
TO WALKIE CHALK®
Innovative Toy Further Bolsters PlayMonster’s Outdoor & Creative Play Offerings
February 15, 2018 – BELOIT, Wis. –PlayMonster LLC announced today it has acquired the worldwide license for Walkie Chalk®, the innovative sidewalk chalk holder that empowers kids and adults to “Stand Up & Draw!”®
Walkie Chalk is an easy-to-assemble, three-piece writing wand that provides a totally new experience with sidewalk chalk for kids and adults of all ages. The patented design, made with child-safe materials, holds any standard-sized chalk, round or square, allowing chalk artists to let their creativity shine by being able to move around while they draw. Walkie Chalk helps outdoor imagination flow from a different perspective while also saving parents and grandparents sore knees and backs.
“We are always on the lookout for brilliant ideas that bring out the best of classic play, and Walkie Chalk is a prime example,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “It’s the latest product in our outdoor product line, following last year’s acquisition of Super Spinner.”
Wann added, “We also love that it was invented by parents who saw a problem and solved it, and then tested it over and over with kids and parents alike. It subsequently proved to be a big success at retail, too!”
“After having surgery, we were looking for a better way to draw with chalk on our driveway because I couldn’t get on the ground,” said Shauna Damman, Walkie Chalk Co-Owner. “In a light-bulb moment, I grabbed a broken rake handle and zip-tied a piece of chalk to it… and the idea for Walkie Chalk was born.”
“It was important to us to make it safe and very simple for kids to use,” said Matt Damman, Walkie Chalk’s Co-Owner and Inventor, “We didn’t anticipate adults and special needs individuals loving it too, but they do!”
Available in four colors, the Walkie Chalk sidewalk chalk holders are adjustable in length from 24 to 36 inches long. Priced at $13.99, they hold most standard sidewalk chalk round or square, and each package includes two chalk pieces.
About PlayMonster LLC
Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Wonder Crew®, Automoblox® and Marbleocity® is how PlayMonster helps keep play alive for all ages.
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Lisa Wuennemann Janis Van Tine / Sarah Gumina PlayMonster LLC GennComm for PlayMonster LLC (800) 524-4263, ext. 1275 (818) 839-1461 lisaw@playmonster.com janis@GennComm.com / sarah@genncomm.com