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10607 Magnatab Freeplay Contentsright

Magnatab Becomes More Kid-Friendly with a Larger Drawing Area, Improved Grip and Easy Stylus Storage!

BELOIT, Wis. (February 22, 2020) — PlayMonster has updated the Magnatab® line after working with parents and retailers to determine what aspects needed improvement to keep Magnatab a favorite among kids and parents! The new Magnatab will be unveiled at North American International Toy Fair in New York, February 22 – 25 at booth #435.

In 2020, Free Play Magnatab and Jumbo Glow-in-the Dark Magnatab will keep their distinct coloring, but feature a white back for 2-tone visual interest. They will also have a larger drawing area, along with an easier-to-grip stylus that acts as a “drawing” tool and “eraser”, and stores easily inside a top slot. Soft edging, a padded back “feet”, and gripper back handle indent make the toy more comfortable to hold and easier to carry. The alphabet and number Magnatabs will feature the updated stylus, edging, feet and handle indent as well. All items will feature updated packaging that calls out distinct features.

Magnatabs were designed with the Montessori learning style in mind, creating a sensory-based learning and play experience. Using the magnetic stylus, children pull the beads up to the surface to make letters, numbers or creative images. In doing this, they feel the pull of the magnets, hear their clicking sound, and see what they are drawing. The beads are magically “erased” when pushed down by the tip of a finger or the swipe of the stylus.

The Magnatab line consists of two drawing styles, ABCs upper and lowercase, and well as numbers. Magnatab is a fun learning tool for children ages 3 and up.


About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

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For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330