Featured content creators will amplify PlayMonster’s social reach and drive brand growth
BELOIT, Wis (August 14, 2024) — Today, leading international toy and game company PlayMonster Group LLC unveiled the PlayMonster Influencer Network, a collective of top social personalities that will propel the company’s digital presence and engage with expansive audiences across TikTok, Instagram, and YouTube.
The PlayMonster Influencer Network will leverage the talents of a select group of creators to connect with a combined reach of more than 50 million followers through playful and shareable content featuring PlayMonster games, toys, crafts, and activities.
“Launching the PlayMonster Influencer Network is a cornerstone of our mission to connect people through social, shareable play experiences,” said Jonathan Berkowitz, CEO of PlayMonster. “Our founding network partners will enhance our digital presence through fall 2025 and beyond, and connect our brands with a captive consumer audience directly on the platforms where they’re finding new products, creative inspiration, and viral trends. We can’t wait to see the twists our influencers add to PlayMonster products.”
Inaugural members of the PlayMonster Influencer Network include Games.4two, the board game loving couple who have amassed a platform boasting millions of followers that tune in for game tutorials, reviews, and friendly competition; TurboToyTime, a fun-loving family channel starring a father and his sons sharing their love of toys and games; and GettiShow, a performer – and world-record setting hula hooper – who captivates her audience with comedy sketches, challenge videos, pranks, and performances. Additional creators will reach demographics spanning board game enthusiasts, crafters and ASMRtists, tweens, and families seeking kid-friendly fun.
Through this strategic initiative, PlayMonster will showcase new launches and beloved classics including Five Second Rule, Pigs on Trampolines, Yeti in My Spaghetti, Spirograph, Koosh® and more through entertaining social content authentic to each participating creator’s channel and audience.
For more about PlayMonster, visit www.playmonster.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.
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