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December 4, 2018 (Beloit, WI) – PlayMonster LLC has joined forces with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy license in North America for the top-grossing mobile game My Singing Monsters.  PlayMonster plans a multi-year program for figures, playsets, games and accessories.


In My Singing Monsters, players young and old add monsters to their islands to create songs. Each monster has its own personality and part in the song, so the song changes as more monsters are added. Along the way, players feed and breed their monsters, and add structures for hours of fun.


“Partnering with Wind Sun Sky is an ideal collaboration for us,” said Scott Flynn, VP of Sales & Marketing at PlayMonster. “My Singing Monsters is all about the unique personalities of the monsters, creative islands and scenery, and fun music. Players are very engaged when they play the game, and all of this will translate really well into toys. It’s definitely an exciting opportunity for PlayMonster!”


“As the My Singing Monsters franchise continues to grow through various products and a series in development, we’re excited to expand the brand into the toy aisle with PlayMonster. Their commitment to excellence and innovation in toys is second to none which is perfect for our monsters,” said Catherine Winder, CEO of Wind Sun Sky and Producer of the My Singing Monster’s animated series in development.


My Singing Monster fans will be able to purchase merchandise at retail stores in the United States, Canada and United Kingdom in the fall of 2019.


The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.

About My Singing Monsters:

My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 75 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies. Each monster has its own unique sound, so players can mix and match monsters to create different melodies.


About Wind Sun Sky:

Wind Sun Sky Entertainment is a Vancouver-based and Canadian controlled multimedia entertainment company. The studio is led and controlled by former LucasFilm executive, Catherine Winder (The Angry Birds Movie, Star Wars; The Clone Wars). Based in Vancouver, Wind Sun Sky Entertainment is a full-service producer of creator driven mulit-platform content with a focus on developing Canadian content for the domestic, U.S. and international marketplace. The film-makers behind such notable projects as The Walking Dead, Fear the Walking Dead, and Outcast, Robert Kirkman and David Alpert, are minority partners in the venture along with entrepreneur Jon Goldman (Greycroft Partners LLC).


About Skybound Entertainment:

Founded in 2010, Skybound Entertainment is a multiplatform entertainment company managed by partners Robert Kirkman, David Alpert and Jon Goldman. Skybound houses projects ranging from television, film, emerging platforms, comics, interactive gaming, live events, and more. In 2016, the company expanded to Vancouver with the opening of their Skybound North office, working to expand Skybound’s footprint into the animation and children’s space with top Canadian talent. In 2018, Skybound opened GammaRay, a video-content brand focused on pop culture, and expanded Skybound Games into a venture focused on publishing independently developed games.


Skybound Entertainment is responsible for television hits including The Walking Dead, Fear the Walking Dead, Outcast, Robert Kirkman’s Secret History of Comics, and currently holds a first-look television deal with Amazon Studios. On the film side, Skybound has a first-look deal with Universal. Robert Kirkman’s second-longest running comic series Invincible will be developed for film at Universal and as an animated series for Amazon. The interactive gaming slate includes partnerships with Telltale, Starbreeze, Skydance, Scopely, and more. Skybound is currently publishing comic book titles The Walking Dead, Oblivion Song, Die!Die!Die!, Outcast, Redneck, Gasolina, Crude, and more.


About Big Blue Bubble:

Big Blue Bubble is an established mobile gaming company with more than a decade of experience creating fun, innovative, and accessible titles. They develop mobile games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble is a pioneer in the mobile gaming industry and has developed more than 100 video game titles since 2004. Having entered the field long before the days of smartphones, they maintain a proven track record of being the first to market with a variety of innovations in technology and game design, including original gameplay mechanics and revolutionary cross-platform game engines. These milestones have solidified Big Blue Bubble as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA, and IGN for economic growth, people’s choice and editor’s choice, respectively. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including our top-grossing flagship franchise, My Singing Monsters.


About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun and quality products, such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity™, Farkle, Super Spinner®, Mirari®, Kid O®, OK to Wake!®, My Fairy Garden®, Marbleocity® and Automoblox® is how PlayMonster helps keep play alive for all ages.


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Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461
lisaw@playmonster.comcreate new email                    Janis@genncomm.comcreate new email / sarah@genncomm.comcreate new email