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BELOIT, Wis. (April 28, 2020) — PlayMonster is proud to announce that it has six finalists for the American Specialty Toy Retailing Association (ASTRA) 2020 Best Toys for Kids list. Out of hundreds of nominations, the following products have been named as finalists in six of the 14 categories: Spirograph® Scratch and Shimmer for Arts & Crafts, Mirari® SkillDillies for Early Play, Drone Home™ for Games 7 and under, TAG™ for Games Teens and Adults, Face Paintoos™ for Pretend Play, and Snap Ships™ for Pretend Play Vehicles.

PlayMonster is known for being “Big on Fun” — and its 2020 lineup reaffirms its dedication to bringing new, exciting and innovative products to independent toy and specialty retailers. ASTRA is the only program of its kind and its goal is to heighten consumer awareness of the value of open-ended play and the role these independent retailers have. PlayMonster is a proud member of ASTRA and recognizes the shared value of the “Power of Play” and the importance of supporting small businesses and the communities they serve.

“PlayMonster is committed to innovation, and we think these finalists reflect that. It’s an indication of the hard work and determination of our entire team to be recognized by independent toy and specialty retailers,” said Scott Flynn, VP Sales & Marketing of PlayMonster LLC. “We know the positive impact ASTRA and its retail members have on their communities, which is why we continue to create innovative toys and games for them.”

Independent specialty toy retailers have begun voting to select the winning products, and the deadline for ASTRA member retailers to vote is May 10, 2020. Winners of the 2020 Best Toys for Kids list will be announced in early July 2020.

About PlayMonster LLC

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Face Paintoos™, Mirari®, Farkle, SET®, Five Crowns®, OK to Wake!®, My Fairy Garden®, Fashion Plates®, Marbleocity®, Y’Art®, Latchkits®, Kid O® and Snap Ships™.

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For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.comcreate new email                    jsiemens@chizcomm.comcreate new email