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Series 2 Will Join Last Year’s Launch of Series 1 to Create a More Robust Plant Island Song!

BELOIT, Wis. (February 22, 2020) —In 2019, PlayMonster joined forces with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy license in North America for the top-grossing mobile game My Singing Monsters. Since then, PlayMonster has been busy developing singing figures and adorable collectible babies! Series 2 of the multi-year program will be unveiled at North American International Toy Fair in New York, February 22 – 25 at booth #435.

In the My Singing Monsters mobile game, players young and old add Monsters to their islands to create songs. Each Monster has its own personality and part in the song, so the song changes as more Monsters are added. Along the way, players feed and breed their Monsters, and add structures for hours of fun. The game has 90+ million players worldwide, and fans have loved seeing the game and its characters come to life in PlayMonster collectibles.

For 2019, PlayMonster launched six singing figures from the popular Plant Island, plus a 3-pack and two Spooktacle exclusives. The articulate 3D figures each sing on their own, and also harmonize together when multiple are collected. For 2020, six more will debut that can harmonize with the Series 1 Monsters. Series 2 will include Drumpler, Fwog, Bowgart, Potbelly, Pummel and Tawkerr.  Each Monster is sold separately, and comes with one of its favorite accessories from the mobile game.

Also launching in 2020 will be Series 2 of My Singing Monster Babies, which are baby versions of the popular Monsters. Each Baby Monster comes inside its unique and colorful egg and makes adorable collectibles. PlayMonster plans to release eight, joining the existing eight of 2019.


 About My Singing Monsters:

My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 80 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies. Each Monster has its own unique sound, so players can mix and match Monsters to create different melodies.


About Wind Sun Sky:

Wind Sun Sky Entertainment is a Canadian multimedia entertainment company led by former

LucasFilm executive, Catherine Winder (Invincible, The Angry Birds Movie 1 & 2, Star Wars: The Clone

Wars, Robert Kirkman’s Secret History of Comics). Based in Vancouver Canada, Wind Sun Sky

Entertainment (WSS) builds franchises with a focus on creator-driven content for the global

marketplace producing in all mediums including interactive, film, television (live action and

animation) and games. Under the WSS umbrella is Skybound North, who use expertise in building

global brands to expand IP from Skybound’s vast library as well as new IP into the right forms of

content, merchandise and beyond. WSS is currently in production on an animated TV adaptation

of Invincible for Amazon, and in development on the successful Canadian mobile game My Singing

Monsters, which is being adapted into television, interactive, merchandise and more.


About Skybound Entertainment:

Skybound Entertainment is a multiplatform content company that world-builds across mediums

including comics, television, film, tabletop and video games, books, and more. The company works

closely with creators to bring their stories to a wider audience, while ensuring creators can maintain

intellectual property rights and creative control. Skybound is the home of notable properties

including The Walking Dead, Invincible, and Outcast. On screen, Skybound holds a first-look

television deal with Amazon Studios and a first-look movie deal with Universal.


Also under the Skybound Entertainment umbrella is Skybound North, the Vancouver-based office

expanding the company into animation and the children’s space; Skybound Games, the home of

tabletop and videogames alike; and GammaRay, a video-content brand focused on pop culture and

presented by Skybound. Skybound is also a partner in Skybound Galactic, a television studio with

the capabilities to finance the development and production of scripted series.


About Big Blue Bubble:

Big Blue Bubble is an established mobile gaming company with more than a decade of experience creating fun, innovative, and accessible titles. They develop mobile games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble is a pioneer in the mobile gaming industry and has developed more than 100 video game titles since 2004. Having entered the field long before the days of smartphones, they maintain a proven track record of being the first to market with a variety of innovations in technology and game design, including original gameplay mechanics and revolutionary cross-platform game engines. These milestones have solidified Big Blue Bubble as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA, and IGN for economic growth, people’s choice and editor’s choice, respectively. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including our top-grossing flagship franchise, My Singing Monsters.


About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

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For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.comcreate new email                    jsiemens@chizcomm.comcreate new email