The Strategic Partnership Shows Growth in the Adult Games Category
[Beloit, WI – February 21, 2025] – Today, PlayMonster, a leading innovator in the international toy and game industry, has announced major strategic partnership, adding the adult party game Never Have I Ever to its portfolio, from its previous manufacturer, INI, LLC. This iconic game, known for its engaging and often hilarious content, will join PlayMonster’s expanding lineup of beloved party and family games. This partnership will bring four highly acclaimed and best-selling titles to PlayMonster’s games category in the spring of 2025, with additional new gaming experiences to come.
This addition of Never Have I Ever reinforces PlayMonster’s commitment to delivering, engaging, interactive, and shareable gaming experiences for a wide variety of audiences. Never Have I Ever, already a pop culture phenomenon and one of the most recognized titles in the adult games category, will remain available in three popular editions: Classic, Family, and Girls, and its inclusion supports PlayMonster’s mission to expand its portfolio with games that are “fun to play, fun to watch, and fun to share.” This effort complements the company’s existing iconic game titles, including Five Crowns, 5 Second Rule, SET, and Yeti in My Spaghetti, catering to both casual players and game enthusiasts.
“This strategic partnership enhances our collection of beloved games and strengthens the PlayMonster way of delivering irresistibly fun, engaging, and shareable experiences for all ages,” said Jonathan Berkowitz, CEO of PlayMonster. “Never Have I Ever’s strong brand presence and universal appeal makes it a perfect fit with us at PlayMonster, and with this fan-favorite title in our lineup, we can’t wait for fans to experience what’s coming in 2025 and beyond.”
This partnership also includes the fast-paced word game Dabble, another that was previously distributed with INI, LLC. The announcement of Never Have I Ever, comes just ahead of March’s highly anticipated Toy Fair New York, where PlayMonster will showcase its new partnerships alongside the company’s full brand lineup. Attendees can make an appointment to visit PlayMonster in booth #2135 during the show.
For more details on these new game releases including updates and announcements, follow @PlayMonsterFun on Instagram and visit PlayMonster.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.
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Madison Kleinman
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