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Four Key New Appointments Bolster Team Driving Significant Growth

Across Mass, Specialty and E-commerce


BELOIT, Wis. (September 8, 2022) — PlayMonster Group LLC is pleased to announce several key appointments, marking an expansion of its sales team that supports the company’s rapid growth across key categories. Appointments include:

  • Walker Mitchell, Vice President National Account
    Walker, based in Bentonville, AR, brings vast toy industry account leadership, coming to the PlayMonster team most recently from Buffalo Games and previously in key roles with Mattel, Ravensburger, Disney and Hasbro.
  • Jillian Rautenstrach, National Account Manager
    Jillian joins PlayMonster with over 15 years as a top performer in the toy industry, having most recently served at Mattel for ten years.
  • Rebecca Kirschner, National Account Manager
    Rebecca joins PlayMonster with more than ten years of toy industry experience, having worked previously with Melissa and Doug and formerly Schylling.
  • Amy Nguyen, eCommerce Merchandising Manager
    Amy joins PlayMonster from wPromote and Spectrum Brands and will focus on expansion of the company’s eCommerce presence.


Jena Smart, National Accounts Manager, will also take on new responsibilities, leading PlayMonster’s efforts in the expanding specialty channel.


With a strong 2022 performance and a dynamic new range of 2023 product launches showing in retail previews, PlayMonster is continuing to actively expand its footprint in new spaces and channels, both in the US and globally.

“Our sales team is deeply committed to our partnership across all of our diverse retail channels,” says CEO Tim Kilpin. “We’re incredibly pleased to welcome the new team members and their added strengths to help maximize opportunity and growth across key accounts.”

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About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives of all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as Koosh®, Playskool, Spirograph®, The Magical World of Disney Trivia, “TOTY Game of the Year” Yeti in My Spaghetti®, plus 5 Second Rule®, Relative Insanity®, THINGS…®, Farkle, Five Crowns®, Colorforms, Fashion Plates®, Latchkits®, Snap Ships® and the recently acquired Ann Williams Group including Loopdedoo®, Craft-Tastic®, Craft Crush™ and Sticker & Chill™.





Lisa Wuennemann
PlayMonster Group LLC
(800) 524-4263

Allison Yakeley
Beacon Communications (on behalf of PlayMonster)