BELOIT, WI. (August 24, 2020) —Leading toy company PlayMonster has joined forces with award-winning entertainment company Wind Sun Sky to bring its exciting new Snap Ships brand to life, with the launch of an action-packed animated series now available for streaming on YouTube.
Season 1 of the series, Snap Ships: Dawn of Battle (8 x 4.5 min), takes viewers to the future where the world is under constant attack from a brutal alien threat and the fate of humanity rests with the heroes of the Snap Ships fleet, called The Forge. Klik, Dex, Dee La, 2Bells and Atam use mysterious UJU tech to battle the evil Komplex forces and their villainous leader, The Truth. The series expands the appeal of the newly launched Snap Ships toy line, bringing its BUILD TO BATTLE action play to life with epic animation, battle scenes, and development of the characters and storyline. The pilots and villains of Snap Ships have faces, personalities and back stories that will thrill fans as they watch it all unfold onscreen…
This animated series is PlayMonster’s first venture into franchise-driven content production, and Wind Sun Sky, with their vast experience, is the perfect partner to successfully launch and evolve the Snap Ships IP.
“We were excited about the Snap Ships brand when it was a building system with a few items and some big ideas. Now, after working with Wind Sun Sky and seeing those ideas come to life and grow into thrilling content and story, we’re more excited than we ever have been about a new product line,” said Scott Flynn, VP Sales and Marketing of PlayMonster. “Wind Sun Sky is a valuable partner with impressive abilities, and who is easy and fun to work with—it’s a big win for PlayMonster.”
Wind Sun Sky’s creative work on comics, interactive gaming, online programming, and film and TV such as The Walking Dead, Camp Bonkers, Super Dinosaurs, My Singing Monsters and Summoners War is what impressed PlayMonster and led them to reach out and inquire about a potential partnership.
Catherine Winder, CEO and Executive Producer of Wind Sun Sky, said, “We knew right away that we wanted to be a part of Snap Ships because of its all-around potential. We’re excited to partner with PlayMonster, one of the fastest growing toy companies in the industry, to bring the Snap Ships story to life through multi-platform storytelling.”
Snap Ships invites kids to build, battle and display an exciting array of cool spacecrafts, merging two of the biggest play patterns for boys—action-play and construction. Already generating great buzz as the product has started hitting store shelves, Snap Ships is one of this fall’s most exciting toys geared towards boys ages 8 and up! Available now, Snap Ships can be purchased at great retail partners like Target and Amazon, from $9.99 to $39.99.
For more information about Snap Ships, please visit www.snapships.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships™.
About Wind Sun Sky:
Wind Sun Sky Entertainment is a Canadian multimedia entertainment company led by former LucasFilm executive, Catherine Winder (Invincible, The Angry Birds Movie 1 & 2, Star Wars: The Clone Wars, Robert Kirkman’s Secret History of Comics). Based in Vancouver Canada, Wind Sun Sky Entertainment (WSS) builds franchises with a focus on creator-driven content for the global marketplace producing in all mediums including interactive, film, television (live action and animation) and games. Under the WSS umbrella is Skybound North, who use expertise in building global brands to expand IP from Skybound’s vast library as well as new IP into the right forms of content, merchandise and beyond. WSS is currently in production on an animated TV adaptation of Invincible for Amazon, and in development on the successful Canadian mobile game My Singing Monsters, which is being adapted into television, interactive, merchandise and more.
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Contact:
Lisa Wuennemann, PlayMonster, lisa.wuennemann@playmonster.com
Jonathan Siemens, ChizComm (on behalf of PlayMonster), jsiemens@chizcomm.com
To learn more about PlayMonster, visit playmonster.com
