New deal retains PlayMonster as global master toy license through 2027
BELOIT, Wis & PAWTUCKET, R.I. (September 19, 2024) — Today, leading international toy and game company PlayMonster Group LLC announced an extended three-year agreement with Hasbro, Inc. (NASDAQ: HAS) that renews its licensing rights for the iconic KOOSH® brand through 2027. As a master toy license, PlayMonster will build upon its line of KOOSH products with enhanced offerings and new innovations designed to engage kids with soft, silly, sports fun.
“Together with Hasbro, we are expanding on a successful relationship that introduced KOOSH to a new generation,” said Jonathan Berkowitz, CEO of PlayMonster. “As we grow the brand, KOOSH will continue to emphasize active play and safe sports fun, while delivering kids and families all new ways to experience KOOSH.”
Nearly 40 years after the “easy to catch, hard to put down” ball first debuted, KOOSH remains an icon in the toy aisle, known for tactile, fidgety fun that can be played with nearly anywhere. Since becoming part of the company’s portfolio in 2021 via a licensing agreement with Hasbro, PlayMonster has amplified the KOOSH brand and brought to market classic toys, new lines, and dynamic play experiences, with standouts including the vibrant and colorful KOOSH classic, the action-packed KOOSH Paddle Play Set, and the lacrosse-inspired KOOSH Flix Stix.
“Since 2021, PlayMonster has reignited the playful spirit of KOOSH and created moments of magic and connection for families,” said Bradley Bowman, Senior Director, Global Toy, Licensed Consumer Products, Hasbro. “We look forward to the continued evolution of the KOOSH brand and fresh twists on classic fun developed with PlayMonster’s partnership and vision.”
PlayMonster will continue to grow the KOOSH brand through expanded product offerings and new introductions designed to create playful and silly sports experiences for kids aged 5 years and older. Exciting upcoming releases include KOOSH Kornhole, a kid-sized KOOSH take on the wildly popular sport, available at retail Spring 2025.
For more about PlayMonster including the latest KOOSH launches, visit www.playmonster.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. © 2024 Hasbro, Inc.
Media Contact: Marissa Lambert
mlambert@litzkypr.com
(201) 222 – 9118
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