Classic Vinyl Activity Toy Reaches 70 Fanta-Stick Years!
BELOIT, Wis. (August 16, 2021) – PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on Amazon.com[JA1] . The anniversary set features over 500 colorful repositionable and interchangeable geometric stick-ons that stick like magic® for hours of mess-free, screen-free, creative play. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® repositionable sets have captivated generations of children with hours of imaginative storytelling and open-ended play.
Colorforms® started in the 1950s when art students, Harry and Patricia Kislevitz, bought rolls of flexible vinyl to create large works of art. They soon discovered that the colorful vinyl could stick to walls and offer an innovative new medium for children’s imaginative play. The first Colorforms® set — now housed in the Museum of Modern Art (MOMA) — was hand-cut by Patricia. Colorforms® has since evolved into a myriad of innovations and licenses, and inspired the preschool-favorite Netflix series Charlie’s Colorforms City, produced by 9 Story Media Group.
Did you know?
- Colorforms® was one of the first toys ever advertised on television
- Colorforms® was one of the first vinyl-based creative toys to hit the market
- Over one billion Colorforms® sets have sold around the world since 1951
- The late Harry Kislevitz was inducted into the Toy Hall Fame in 2020 for Colorforms® innovations
“Colorforms® has grown up with generations of families as a classic toy chest staple,” said Lisa Wuennemann, Associate Vice President of Marketing at PlayMonster. “This year, we’re inviting families to honor this iconic picture toy with the Colorforms® 70th Anniversary Edition set, and explore endless adventures using the simplicity of colored vinyl, laminated cardboard and their imaginations.”
Visit Amazon.com to bring your own Colorforms® 70th Anniversary Edition set home!
To learn more about PlayMonster brands, visit www.playmonster.com and follow @playmonsterfungames and @playmonstercraftsandactivities on social media.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms®, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Y’Art®, Latchkits®, and Snap Ships®.
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms®, Wild Kratts, Super Why! and Karma’s World.
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For More Information, Please Contact:
Lisa Wuennemann
PlayMonster LLC
lisa.wuennemann@playmonster.com
Sierra Percy-Beauregard
ChizComm (on behalf of PlayMonster)
Spercy-beauregard@chizcomm.com
416.659.5807
To learn more about PlayMonster, visit playmonster.com.
