PLAYMONSTER ACQUIRES KID O TOYS
Developmental and Educational Toddler & Preschool Products
Appeal to Discerning Consumer
February 14, 2018 – BELOIT, Wis. –PlayMonster, LLC continues to broaden its portfolio of toys that provide great play for all ages, with the acquisition of the multi-brand, developmental and educational toddler and preschool lines fromKid O Toys.
Featuring a distinct modern look with classic play patterns, Kid O’s deep product assortment promotes creativity, encourages discovery, and includes a diverse array of products that span preschool, educational, music, vehicles, travel, water and building. Founded in 2004, Kid O toys has grown from a small retail shop in New York City to an international toy manufacturer with distributors in over 35 countries.
From baby toys that encourage exploration and development of gross motor skills, to items that improve toddler’s hand-eye coordination, to products that provide a sensory-driven reinforcement for learning the ABCs, each product is thoughtfully designed with lots of opportunities to explore built right in. The toys engage and stimulate children again and again with a rich variety of shapes, colors and sizes, so the possibilities for open- ended, creative play are limitless.
“Kid O has an incredible line and an impressive global presence,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “Its distinct, timeless designs and sense of discovery complement our Mirari infant and toddler line, as well as the Lauri educational line. We’re thrilled to add it to our preschool and education segment, and overall PlayMonster portfolio.”
“My first son’s natural curiosity sparked my imagination, and Kid O was born,” said Lisa Mahar, founder of Kid O Toys. “Using my architectural training, I wanted to create toys that encouraged his discovery and exploration. “Fourteen years later, I am delighted PlayMonster will take the reins and continue the mission of helping kids make sense of the world around them.”
Kid O has also earned recognition for innovation and design excellence with numerous awards from educators, parents and industry experts including Dr. Toy, Parents Magazine, Tilywig Brain Child Award and Parent Tested/Parent Approved, among others.
About PlayMonster LLC
Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Wonder Crew®, Automoblox® and Marbleocity® is how PlayMonster helps keep play alive for all ages.
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Lisa Wuennemann Janis Van Tine / Sarah Gumina PlayMonster LLC GennComm for PlayMonster LLC (800) 524-4263, ext. 1275 (818) 839-1461 lisaw@playmonster.com janis@GennComm.com / sarah@genncomm.com