The company continues to expand its vast portfolio of games and leading licensed partners while celebrating 60 years of Spirograph
BELOIT, WI February 26, 2025 –PlayMonster, a leading international toy and game company, is set to make a big splash at Toy Fair® New York this year, showcasing its growing portfolio of new games and activities set to launch in 2024. In addition to unveiling fresh, innovative play experiences including the expansion of the Five Crowns line, and the recent strategic partnership with Never Have I Ever, PlayMonster will honor a true classic, celebrating the 60th anniversary of Hasbro’s iconic Spirograph brand.
“PlayMonster remains dedicated to pushing the boundaries of play, bolstering our portfolio with new licensed partners, expanding our products with more play experiences launching in 2025 that are ‘fun to play, fun to watch, fun to share,’ and we can’t wait to introduce them at Toy Fair®,” said Jonathan Berkowitz, CEO of PlayMonster. “With Spirograph’s 60th anniversary and deserving nomination to the Toy Hall of Fame, we are celebrating not just the legacy of creativity but also the bright future ahead for the brand.”
To honor this milestone, PlayMonster is launching a refreshed Spirograph product line, under license from Hasbro, with innovative expansions to the original line that will resonate across generations. Launching this Fall, the Spirograph Machine will be the first-ever electronic version of the classic set, combining originality with modern-day technology to attract a younger generation of consumers. To mark this major achievement, PlayMonster is putting out a call to action for attendees to nominate Spirograph to the Toy Hall of Fame at their Toy Fair booth this year, rightfully solidifying its place as an industry icon.
In addition to Spirograph’s celebration, PlayMonster continues to drive innovation across its portfolio of toys and games. The beloved KOOSH line, licensed by Hasbro, is expanding with playful sports experiences, including KOOSH Kornhole, bringing safe and active fun to fans of all ages. PlayMonster is also building on the success of its best-selling card game, Five Crowns, with exciting new extensions to the line, like Five Crowns Jr., Giant Five Crowns, and Waterproof, making the classic game even more accessible for different play styles and environments. Furthermore, the toy and game company is gearing up to launch an array of new games in Fall 2025, reinforcing its commitment to delivering high-quality, trend-driven, entertaining experiences for families and gamers alike, that will truly push the boundaries of play and have you laughing for hours.
“We’re proud of the strength we’ve built at PlayMonster thus far, through our diverse portfolio of owned brands and strategic licensed partnerships, with some of the most beloved and trending toys and games,” says Ben Taylor, VP Marketing at PlayMonster. “These connections help us reach new audiences while reinforcing our commitment to delivering fun, innovative experiences for everyone.”
As part of its continued growth strategy, PlayMonster has announced strategic partnerships with Deddy Bears, known for their blend of edgy charm and cuddly appeal, expanding the brand into crafts such as Make-A-Deddy Bear craft kits. Building on its reputation for creating engaging, interactive, and family-friendly products, PlayMonster recently announced the addition of the legendary Never Have I Ever, which will be accompanied by the distribution of hilarious tween-and-teen, family-friendly NOT Parent Approved, matching game 3Up 3Down, and fast-paced word game Dabble, from INI, LLC. and Ok2Win. These new partnerships will reinforce the PlayMonster portfolio and introduce fresh IP-driven toys and games in 2025.
PlayMonster will celebrate Spirograph and showcase the company’s full brand lineup during Toy Fair® New York. Attendees can make an appointment to visit PlayMonster in booth #2135 during the show.
For more information on PlayMonster, visit www.playmonster.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.
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