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PLAYMONSTER EYES GLOBAL EXPANSION WITH NEW VP INTERNATIONAL

Richard

Respected and Accomplished Industry Leader to Head PlayMonster International Division

BELOIT, Wis. (July 29, 2019) — Richard Gill, well-known for international development and success in the toy industry, is the newest member of the PlayMonster management team as VP International, or Chief Explorer Monster as the playful company calls him! Gill brings over 30 years of experience to his new role, and will use that to develop and lead PlayMonster’s international division, covering all markets outside of the US, Canada and UK. Interplay will continue to be run as a separate subsidiary, managed by UK Managing Director Adrian Whyles.

Prior to joining the PlayMonster team, Gill successfully co-owned and managed McGill Assocs., an international sales and marketing consultancy, for nearly 20 years. With products placed in over 50 markets worldwide, McGill Assocs. provides instant international development function to small- to medium-sized toy industry clients looking for international partners, licensees or distributors. For the last seven-plus years, Gill has consulted and worked with PlayMonster to expand its games into 50 countries outside of the US and Canada. His greatest accomplishment with PlayMonster has been with the popular game 5 Second Rule, which to date, has reached 44 countries in 28 languages and is a top-seller both in and out of the US market.

Born in the United Kingdom, but living primarily in the US since 1993, Emmy-nominated Richard Gill was responsible for overseeing the phenomenal international successes of both Trivial Pursuit and Pictionary for 15 years, before the sale of the Pictionary business in 2001. As the former co-owner and developer of the Pictionary brand, Gill built an international network for the board game into over 60 markets and 35 languages while successfully extending the brand into a syndicated TV show, publishing, electronics, the gaming industry, party goods and the confectionary businesses, among others.

“Having known and respected Richard for over 20 years now, I am very excited to have him as part of the PlayMonster team,” said Bob Wann, CEO and Chief PlayMonster. “His vast experience and track record of success with our brands and others will be key in the company’s rapid growth and successful international expansion.”

“I’ve enjoyed working with PlayMonster over the last several years and am thrilled to be part of the team,” said Richard Gill. “It feels like the right time to join the company to focus on their international expansion goals. PlayMonster is a perfect fit for me with its culture of playfulness and determination, and commitment to innovation. It’s an honor to join the respected management team here and I look forward to working more closely with them to create a stronger global presence.”

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

 

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For More Information, Please Contact:                                        

Lisa Wuennemann                              Kassandra O’Brien
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x356
lisaw@playmonster.com                    kobrien@chizcomm.com

 

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PLAYMONSTER’s BRINGIN’ THE PARTY WITH TWO NEW GAMES

New Party Games Logo And Bass

Players Will Have a Blast with Pop Culture Trivia and Cheeky Humor!

BELOIT, Wis. (July 22, 2019) — Keep the party going strong with all new PlayMonster games! Game night fun just gets better with The Logo Game’s® trivia about America’s favorite brands, and the hilarious attitude of Kiss My Bass™–Pucker up, buttercup!

The Logo Game joins PlayMonster’s award-winning party game line for 2019. The game was a top-seller for years, and PlayMonster recently gained the license and is excited to release a new version of the game. The Logo Game will have all new content featuring new and nostalgic brands, and players will have fun with trivia about popular logos, commercials, facts and more! Plus, the new version features 3D pewter pawns of fun items and characters! For 2 to 6 players ages 12 to adult.

On the other end of the spectrum comes a sarcastic fish that’ll tell you to “Kiss My Bass!” This game, which could also be an amusing novelty gift, features a 3D electronic talking fish that dares/tells players to touch him in certain areas (touch points) and responds whether the player does it correctly or not—he’s not happy if you don’t do as he says! Players take turns touching his fin, back, etc. or kissing his lips or his…ahem…”bass.” If he farts on a player during a smooch, that player is out! It’s a hilarious game for two or more players, ages 10 to adult.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Kassandra O’Brien
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x356
lisaw@playmonster.com                    kobrien@chizcomm.com

 

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PLAYMONSTER GROWS FAMILY GAMES LINE WITH INNOVATIVE, ACTION-PACKED NEW ADDITIONS

Untitled Design 4

Get Up and Move or Practice a Steady Hand with Butts Up and Meltdown!

BELOIT, Wis. (June 20, 2019) — PlayMonster—the company behind award-winning games like Chrono Bomb®, Farkle and Stratego®just —launched two new games in the family category for 2019. Expanding their games offering is always a priority for PlayMonster, and this newest wave is full of exciting, unique ways for kids and families to have fun together!

Butts Up™, an exciting twist on musical chairs, urges players to fess up (or brag!) about things they’ve done, stuff they like, and things they want! All players but one sit in a chair, while one player stands in the middle and reads one of the 400 prompts from the electronic device, such as “Butts Up if you have gone zip lining.” If that applies to you, get up and race to another chair someone has vacated! The player left without a chair is the new one in the middle! It’s a great game for families or groups of kids. Player can choose from two modes of play: Full statements (“Butts Up if you like broccoli”) or open-ended statements that allow players to fill in the blank and customize (“Butts Up if you don’t like eating…[fill in the blank]”).This active play game is for 3 or more players ages 7 and up.

The new light strategy family game Meltdown™ is an innovative an unpredictable stacking game due to the unique putty goop used in game play! Players shape the putty goop however they want, place it atop the tower, and then stick the balancing platform on the goop. From there, they take turns stacking their cubes on the slippery, always-shifting plate without letting them fall. If there’s a “Meltdown” and any cubes fall, that player has to add them to their pile. The first player to get all of their cubes stacked wins! It’s a fun game that requires a bit of strategy, thought and skill. For 2 to 4 players ages 6 and up, Meltdown is an exciting addition to any game collection!

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Kassandra O’Brien
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x356
lisaw@playmonster.com                    kobrien@chizcomm.com

 

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PLAYMONSTER GROWS KIDS GAMES LINE WITH LOVABLE CHARACTER GAMES

Sponge Yeti 1

Kids Love Yetis and SpongeBob SquarePants, and They’ll Love These Games!

BELOIT, Wis. (June 3, 2019) — PlayMonster—the company behind award-winning games like Yeti in My Spaghetti® and Don’t Rock the Boat®—launched two new kids games for 2019. Both games feature fun characters and engaging game play for kids and families!

Yeti Forgetti™ joins PlayMonster’s popular yeti games, Yeti in My Spaghetti and Yeti, Set, Go!™ This time, the yetis are hiding under igloos, and children draw cards that tell them to find a certain yeti, peek under igloos or move them around, all while trying to remember which yeti is where. If they accidentally lift up the wrong igloo and find the snow crab, it scurries off—and that means losing points! It’s a fun Hide-and-Peek Memory Game™. For two to four players ages four and up.

A new personality joins the popular Stinky Pig® family: Burping SpongeBob SquarePants™. Similar to its farting counterpart, Burping SpongeBob play is fun and fast in hot potato fashion, but with a slightly different kind of gas. SpongeBob plays a fun, tropical tune while being passed from player to player, but if he lets one loose in your possession…you must take a token. The player with the fewest tokens in the end wins! It’s perfect fun for two or more players, ages six and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                               

 

Lisa Wuennemann
PlayMonster LLC
(800) 524-4263, ext. 1275
lisaw@playmonster.com

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PLAYMONSTER ENHANCES AWARD-WINNING GAME LINE WITH ACQUISITION OF SET ENTERPRISES, INC.

Set Box Facing Left Copy

Top-Selling, Award-Winning Card Games Including Time-Proven Classics SET,

Quiddler and Five Crowns, Further Strengthen PlayMonster’s extensive Games Portfolio

BELOIT, Wis. (April 30, 2019) –  PlayMonster LLC further cements its position as a leader in the game aisle and broadens its portfolio of card games with the acquisition of Set Enterprises, Inc., the company behind award-winning family and educational games including SET®, Quiddler®, Five Crowns®, Karma®, WordSpiel® and Zangle®, along with brand extensions.

Set Enterprises’ card games are staples in specialty stores and are sold in over 40 countries. They have earned 100+ best game awards from organizations such as MENSA, Teachers’ Choice, Parents Magazine, Dr. Toy, Parents’ Choice, ASTRA and more.

“Set Enterprises has a terrific portfolio of card games and an impressive loyal consumer following that complement PlayMonster’s card game business,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “The company has produced ingenious, thought-provoking games that have true staying power. We’re thrilled to add them to our portfolio.”

“Because the games are all invented by my mom and Set Enterprises is a second-generation family business, it was important to find the right fit to ensure the games reach their full potential” said Colette Falco, Owner of Set Enterprises.  “PlayMonster’s passion for fun and commitment to the value of play, together with its impressive stature and experience in the game business make it the perfect company to take our brands to the next level.”

Founded in 1990, Set Enterprises has released over a dozen games, always staying true to its original goal of creating fun and challenging games with unlimited replay value for players of all ages and skill levels.

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun and quality products, such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                               

 

Lisa Wuennemann                                          Sarah Gumina
PlayMonster LLC                                             GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                             (818) 839-1461
lisaw@playmonster.com                                Sarah@GennComm.com

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The Island of El Dorado

Tioed Inventor Image

The Kickstarter Success Story

Strategy games. That’s a groan-worthy phrase for some people, right? The “non-gamers”, as they’re known, hear that phrase and run for the hills. The stereotype is that strategy games are long, boring and complicated, but that’s not the case. It’s just one genre of games among many different genres. So, those who love strategy games simply find others who do as well, and they form groups and communities to happily play together.

Daniel Aronson, Michael Howard and Nick Tompkins were (and still are!) three such friends who enjoyed playing strategy games! While they had no complaints about their regular game groups, they really missed sharing their passion for strategy games with their “non-gamer” friends and relatives. They felt there could, and should, be games that filled the gap and allowed more game lovers of all types to play together, and so they began making one!

“We realized that we could create a strategy board game that we absolutely loved, while making it accessible enough for our friends to jump into the strategy genre with us.” – Nick Tompkins

At the time, Daniel and Nick were working together with Daniel’s creative agency out of Daniel’s home. The two grew up together and had been friends since they were kids. Michael, a touring guitarist, lived a few houses down from Daniel and soon became a close friend as he started visiting and hanging out there when he wasn’t on the road. During lunch breaks, the three would brainstorm game ideas and work on development. To create a gaming experience everyone could enjoy, they decided to approach it from the story aspect. “Some of my closest friends aren’t gamers, but they enjoy stories. I wanted to get everyone around a table and tell epic stories together,” Daniel recalls.

In early development, they were working with the concept of a map that was unknown and mysterious until you played through it in the game. Needing a back story to build on, they suddenly realized one day that the map should be of the most mysterious island, El Dorado. It was a perfect fit, and so they began diving into the lore and history of El Dorado. According to Daniel, “it became a bit of an obsession!” And so, nearly all of the explorers in their game, The Island of El Dorado, are based off of people in history. One explorer that isn’t based on a historical figure is actually a nod to their very own Nick Tompkins: “Nick always seems to have terrible luck during his dice rolls. That’s why we named one explorer ‘Nicolas the Fortuitous’! In the rules, the phrase ‘Nicolas has an interesting relationship with luck’ was an inside joke to the same end,” Michael confesses happily.

Naturally, Daniel, Michael and Nick had a lot of fun working on their game. They played The Island of El Dorado A LOT, changing the rules and adding artwork because, as Nick admits, “as graphic designers we just couldn’t help it!” As the game evolved, the group discovered that making sure it was well-balanced was an important, and difficult, aspect of game design. As Michael puts it, “You’ll be working the game and discover a hole in the rules that breaks everything which can really freak you out. But you just keep plugging away until you find a fix. Break it, fix it, break it, fix it.” They also learned that you sometimes have to let go of something to make the game better and well-rounded. It’s the difference between making a game for yourself and making a game for everyone.

“Kill your ‘darlings’. If you get too attached to an idea, mechanic or storyline that isn’t in the game’s best interest at the end of the day, you’re just shooting yourself in the foot.” – Michael Howard

Eventually, the trio began playing The Island of El Dorado with other friends and relatives to test it and get feedback. Nick says, “The feedback has been the most important thing to the development of this game. There has been so much feedback, ideas, and support from everybody!” Their friends had so much fun playing their game that they figured there “must be something to it” and decided to take it to Kickstarter to expose it to more people and the gaming community, and raise funds to produce their gorgeous tabletop game.

Daniel, Michael and Nick had some PR and marketing experience, and used that to help make their Kickstarter campaign look great. But Daniel notes that they “had to learn the Kickstarter process from scratch. There is so much that goes into it!” It was a learning experience, and one that paid off. As Nick tells it, “Honestly, we took it to Kickstarter so that we could get a copy of the game for ourselves. The goal was to just break even on the project. We were blown away by the support of the gaming community.” Their campaign was fully funded in 20 hours, and went above and beyond their hopes and expectations. Daniel says he didn’t expect the response it got: “The community that showed up on Kickstarter was nothing short of incredible, and they made the game what it is today.”

So, they had accomplished what they set out to do: The game’s adaptable rule sets allowed the play experience to be tailored to the style of people at the table, and so there really is something for everyone with The Island of El Dorado! It’s the perfect gateway game to bring people into the genre of strategy games.

PlayMonster took notice of their Kickstarter success and soon a great partnership was formed. PlayMonster has the means to get their game into more retailers and make it available to more people, and Daniel, Michael and Nick have the experience and knowledge to help PlayMonster grow their strategy game line!

Daniel, Michael and Nick live in Oshkosh, Wisconsin, and still get together to hang out and play games. Daniel and his wife have two young boys, Michael and his wife enjoy life with their little girl, and Nick and his wife love relaxing with their two dogs. The three partners still work on expansion for The Island of El Dorado, along with other fun games, and remain connected with the Kickstarter and gaming community. The feedback and stories they receive are the true reward for the time and passion they put into their games.

“We receive a whole range of feedback, but one in particular has always stood out to me. A father messaged us and told us that he hadn’t hung out with his son in over six months, but since they had gotten The Island of El Dorado game they had been playing every night. They were finally spending time together. Doesn’t get much better than that!” – Daniel Aronson

 

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PLAYMONSTER EXPANDS SLEEK WOOD VEHICLE LINE, AUTOMOBLOX

54101 Hauler Contents Copy2

All New Designs Bring More Collectability and Creative Play to the Brand!

BELOIT, Wis. (March 25th, 2019) —PlayMonster’s Automoblox®, an award-winning line of high-quality collectible toy vehicles that innovate the classic wooden toy car category, is seeing some new looks and fresh ideas! New mini vehicles in single packs and 3-packs will feature the mix-and-match capability and fit in well with the existing vehicles, while adding a fresh look! Plus, the new Hauler/Dump Truck combo expands play value!

Several new cars join the mini line, all with new sleek designs and splashes of color. Single minis joining the line are C16 Sidewinder with cool, white tires; C14 Zephyr with unique hood detailing; and X11 Rivet with a rugged SUV body. The 3-pack includes the first-ever car featuring all-over black stain, SC2 Fang; the super cool C13 Manta; and big pickup truck,T16L Rex. Also new is the 3-pack of rescue vehicles, with an updated police car, rescue SUV and ambulance!

Also new to the line is BR100 Hercules, the first of its kind…a car hauler that transforms into a dump truck! Build whichever one you want and then play! Switch and rebuild as many times as you want! The dump truck has a working lever that allows you to actually dump contents. The hauler features a ramp to reach both levels, so you can drive your mini Automoblox vehicles onto it. BR100 Hercules includes two exclusive mini vehicles: C11 Pulse and X10 Decatur. Holds up to five mini vehicles.

All vehicles sport a body made of European beech wood, and includes multiple interchangeable components, including tires and wheels. With its mix-and-match creative design features, it’s easy enough for kids as young as 4 to get in on the fun, and the cool, collectible designs appeal to older kids and adults as well. No tools required! For ages 4+.

Each Automoblox vehicle includes a unique VIN that can be used for online registration into the owner’s club, where fans can learn about news and cool events, so the fun never ends!

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                                 

Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461
lisaw@playmonster.com                    Janis@genncomm.com / sarah@genncomm.com

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PLAYMONSTER’S NEW KID O TOYS ARE MAKING A SPLASH

10487k Origami Boats Changing Color

Adorable, Fun Bath Toys for Young Children Magically Change Color!

BELOIT, Wis. (March 23, 2019) — PlayMonster LLC is excited to debut the newest toys in its Kid O® line: Color-Changing Origami Boats™! The beautifully made toys make bathtime fun for young ones, and can even be fun in the pool or on “land”!

The playful Origami Color-Changing Boats provide a secret surprise at bathtime! In warm water, the hulls unexpectedly transform into bright new hues! The black turns blue, green turns yellow, and purple turns pink! This colorful fleet is both a surprising science experiment and a vibrant visual cue to water temperature!

The boats float and can be used to scoop and pour water! They only change color in warm water, but can still be fun in cooler water at the beach or pool, or even without any water at all! Children will enjoy using their imaginations to play everywhere!

Kid O Origami Color-Changing Boats are for ages 1 and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                                 

Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461
lisaw@playmonster.com                    Janis@genncomm.com / sarah@genncomm.com

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PLAYMONSTER PLUNGES INTO THE POOL TOYS CATEGORY WITH AN AWESOME RACE GAME FOR 2019

85131 Aqua Diver Pkg E1551732759380

Get Ready to Dive into Water Fun with the Newest Innovation in Dive Sticks!

BELOIT, Wis. (March 12, 2019) — PlayMonster is ready to add fun to the pool with its first pool toy race game, Aqua Diver™!

Aqua Diver is a bright. Colorful squid that kids toss in the pool and then race to dive after and catch, all while being timed! The coolest feature of Aqua Diver is its water-activated timer…when it hits the water, the timer automatically starts! Kids press the button to stop the timer when they retrieve the squid from the depths of their pool!

Friends and family can take turns diving and catching Aqua Diver to see who can do it the fastest, or one swimmer can play over and over again to try to beat their best time! Aqua Diver is a fun pool toy for ages 5+. Requires button cell batteries, included. Look for it to ship in spring of 2019 for an SRP of $9.99 – $14.99.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                                 

Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461
lisaw@playmonster.com                    Janis@genncomm.com / sarah@genncomm.com

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PLAYMONSTER ROLLS INTO NEW CATEGORY WITH FREE WHEELIN’ BALANCE BIKES

Free Wheelin E1551732312359

Durable and Adjustable Balance Bike Grows with Children for Lasting Fun

BELOIT, Wis. (March 7, 2019) —PlayMonster LLC has been granted immediate US distribution rights to Free Wheelin’™ Rider Sport, a convertible balance bike designed and made in Czech Republic by Funny Wheels.

Free Wheelin’ is an exciting addition to PlayMonster’s line as its first ride-on toy! The convertible balance bike features a durable body, sturdy wheels with quiet and gripping tires, and comfortable and easy-to-turn handlebars. Children as young as one can have fun pushing themselves along, and older children can practice their balance and speed! The adjustable height and 3- to 2-wheel conversion ensure the bike will grow with little ones to last longer than a traditional pushbike. Holds up to 80 pounds.

The bike is also available in six bold and fun colors, so children can choose their favorite! Free Wheelin’ Rider Sport is available in January for an MSRP of $49.99.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

Contact                                 

Lisa Wuennemann                              Janis Van Tine / Sarah Gumina
PlayMonster LLC                                 GennComm for PlayMonster LLC
(800) 524-4263, ext. 1275                    (818) 839-1461
lisaw@playmonster.com                    Janis@genncomm.com / sarah@genncomm.com