Classic Play That Encourages Wonder and New Discoveries is What Mirari is All About—and Now Children Have Even More Ways to Have Fun While Growing and Learning!

BELOIT, Wis. (February 22, 2020) — After a successful relaunch of the Mirari® brand in 2019, PlayMonster develops three new toys that fit the line’s values of quality play with sustainable material, and focus on different play patterns. The newest Mirari toys will be demonstrated at North American International Toy Fair in New York, February 22 – 25 at booth #435.

SkillDillies™ is an assortment of three animal friends that focus on specific fine motor development needs. Fine motor skills are basic, essential skills that babies need to learn and develop as they grow and meet milestones. These skills—grasping, poking, twisting, pointing, pincer grasp, hand-to-hand transfer—are needed for future success in holding a pencil, turning a knob to open a door, holding their own food and drink, and so on. Providing children with engaging toys is a fun way help with their development.

Each 4″ – 5″ SkillDillies character is made using sustainable wood, smooth plastic and soft silicone rubber. The snail has a knob for babies to practice grasping and twisting and turning, and children can also push the snail and make it roll along! The owl, with two handle-like wings, allows babies to practice hand-to-hand transfer, as well as turning with the movable head. The fish, with its soft pegs that pop up and down, is perfect for practicing the pincer grasp. SkillDillies inspire wonder and giggle for age 0 – 6 months.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

The Long-Lasting Face Paint Designs Make Parents’ Lives Easier and Kids’ Lives More Fun!

BELOIT, Wis. (February 22, 2020) — PlayMonster is focusing on expanding its product lines and categories, and with that, Face Paintoos™ is hitting shelves! Along with popular themes, licensed packs are debuting at North American International Toy Fair in New York, February 22 – 25 at booth #435.

Children love dressing up, role play and parties…and they love getting their face painted! But, face painting requires some artistic skill, and it’s easily ruined with one innocent itch or rub of the face. Face Paintoos is a face painting revolution because it allows for all of the fun and detailed designs of face painting without the hassle of wet paint and the expense of a professional face painter! Using just a wet sponge, apply the designs easily and in just a few minutes, and the professional results are long-lasting and won’t smudge. The designs are also easily removed when you’re ready!

So now it’s easy for kids to transform into fun characters! The Face Paintoos line includes 5-packs of three popular design themes: Pets (mouse, Dalmatian, cat, puppy, rabbit), Wild (lion, dragon, leopard, monkey, tiger) and Magical (mermaid, dolphin, butterfly, fairy, unicorn). All three themes are also available in the larger party pack!

Plus, Face Paintoos is available in popular licenses: Nickelodeon’s JoJo Siwa and PAW Patrol. These licensed packs are great for everyday fun, as well as parties and Halloween!

Face Paintoos is fun for girls and boys, ages 4 and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

The First Game of its Kind, Drone Home, and a Game that has Kids Acting like an Octopus Will Become New Favorites in the Game Aisle

BELOIT, Wis. (February 22, 2020) — PlayMonster cast a wide net in search of a new, exciting kids game, and caught two winners with Drone Home™ and Stacktopus®, each offering unique and exciting game play to engage and entertain kids and families! Race to preview these games at North American International Toy Fair in New York, February 22 – 25 at booth #435.

Drone Home is the first-ever game with a real drone, which adds a flying payoff to game play! In the exciting head-to-head competitive play, kids race to launch their aliens down ramps to get them into the drone. When an alien lands inside, it triggers the drone to start up and fly. Because there is a delay, other players can sabotage the flight by knocking the alien out with their own aliens! When the drone eventually takes off, any aliens inside it “make it safely home”! The goal is to get rid of all your aliens! The suspense and action is intensely fun for 2 to 4 players, ages 6 and up.

The fun kids game Stacktopus may seem easy—kids have to simply race to stack color cups to match the configurations on the colorful cards—but there’s a twist! Each player must wear three silly sea fingers and use only those fingers to grasp, hold and maneuver the cups! It ends up getting really silly and really funny! It’s even more amusing when adults play with kids because everyone is on even ground, and what’s not funny about watching your dad or grandma wear octopus arms and try to pick up cups?! Even when not playing the game, kids end up wearing the silly sea fingers and having tons of fun with them! Stacktopus is fun for ages 5 and up, and is great for 1 to 3 players.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

As Strategy Games Gain Popularity Among Consumers, PlayMonster Reconfigures its Line to Offer Something for Everyone

BELOIT, Wis. (February 22, 2020) — PlayMonster has created three new strategy games to appeal to various ages and interests, all featuring stunning graphics and exciting game play! These unique games will be shown at North American International Toy Fair in New York, February 22 – 25 at booth #435.

Trailz™ is the down-to-the-earth strategy game where teams of shrooms and slugs face off to out-smart and out-maneuver each other to get to the other side of the ground (board)! It’s a light-hearted and unconventional theme for a strategy game, which adds extra fun and appeals to a wider audience, making strategy games more accessible. Kids can play the game, and adults can play with kids, and use as little or as much strategy as they want! It’s a great way to get a younger generation interested in strategy play! This cleverly simple, yet challenging game is for 2 players, ages 7 and up.

The second game, Reign™, focuses on the excitement and player elimination of battle royale play, and adds the unique element of a “shrinking” break-away game board. Four different factions—Droids, Samurais, Barbarians and Super Soldiers—are each controlled by one player, and fight to be the last one standing on a tumultuous piece of land. As they race to safety and fight their opponents, natural disasters take out chunks of the land (game board) and take any players occupying that space with them. The game is different each time you play, so a strategy you used previously may not work again! It’s an innovative and unpredictable game for 2 to 4 players, ages 8 and up.

Windward™ is a more in-depth strategy game that began on Kickstarter, where it was fully funded in the first 33 minutes of its campaign. The game features awe-inspiring artwork and high-quality game pieces worthy of collectors. Game play revolves around an intricate, immersive world where players strive to become the most notorious captain on the gaseous planet of Celus. They can become the master of the skies by hunting leviathans, plundering opponents, and using cunning maneuvers to harness the power of the ever-changing wind. It’s a different game each time it’s played, and strategies have to morph and adapt to that change! For 2 to 5 players, ages 14 to adult.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

With a Never-Before-Seen Live Action Game and a Natural (but Hilarious) Extension of the Relative Insanity Brand, PlayMonster is Raising the Bar on Party Games

BELOIT, Wis. (February 22, 2020) — A leader in the game aisle, PlayMonster is stepping things up once again with a revolutionary new type of party game, as well as a picture-perfect extension to their widely popular Relative Insanity game. Preview these games at North American International Toy Fair in New York, February 22 – 25 at booth #435.

TAG™ combines the thrill and suspense of an elimintion game with the creativity and freedom of real-time competition to bring Live Action Gaming to the game aisle for the first time. There’s no sitting down at a table and playing nice—it’s an on-going game of trying to eliminate other players so you’re the last one! Each player is assigned a color identification, and gets a target and a method. For example, your target may be “blue” and your method card may indicate that you have to eliminate them by tricking them into standing under your method card. So, you may wedge it into the top of a door frame and call them into the room, causing them to pause in the doorway, and a-ha! You have successfully eliminated them! “Blue” is now out of the game and hands over their target and method so you now have new ones! This game can take hours, days or weeks—it depends on where you’re playing and who you’re playing with. It’s great for college campuses, offices, family vacations and more! For up to 10 players, ages 14+.

Relative Insanity® See What I Mean?!™ is the newest addition to the hilarious brand made and played by comedian Jeff Foxworthy! In this game, you now have photos—crazy ones that you’d see in family albums or posted online by relatives—and you play cards that caption those photos! Captions are written by Jeff Foxworthy, so you know they’ll be funny! There are even a few photos of Foxworthy himself in the game! It’s fun for 4 to 12 players, ages 14+.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

Players “Break In” to Discover Exciting and Mysterious Places as they Solve Puzzles and Peel Back Layers of the Expanding 3D Game

BELOIT, Wis. (February 22, 2020) — PlayMonster is launching Break In™, a game line which some have touted  as a “movie in a box” due to its thrilling, immersive and entertaining experience in cooperative play. These experiential games will be shown at North American International Toy Fair in New York, February 22 – 25 at booth #435.

To escape, you must first… Break In™! It’s a collaborative experience unlike any other—and it begins the moment you lift the lid off the game box. Inside, you will see a 3D shape with graphics representing the area you are trying to break into. Your paperwork tells you to STOP and make sure you are all ready before you begin—gets your cards laid out and settle in with all the players. Read your instructions and then begin looking for clues to solve puzzles! Soon, you will be told to open the game board and unfold the first of three layers, expanding your board and revealing the next layer you have to explore to uncover clues that will lead you further inside! It’s a one-of-a-kind unboxing experience! Along the way, you see wonderful things, meet interesting characters, and complete amazing challenges using clever hints and a unique solution system. The final puzzle leads you to your goal, and then you must escape!

The Break In line debuts with three titles of different difficulty levels: Area 51, Alcatraz and Chichén Itzá. All are real places, with fictional stories built around them.

• In Area 51, you are an alien trying to rescue your ship that was stolen by humans and is being dismantled deep inside the facility. This game is for ages 12+ and takes about 1 to 2 hours to complete.
• With Alcatraz, you are attempting to break in to the prison in 1962 to help your friends, current prisoners, escape.
• The third title, Chichén Itzá, takes place in 1833, and in your studies of the ancient Mayans you have come across clues that allude to secret pyramids and a legendary throne. And now you go in search of them, entering Chichén Itzá!
• Chichén Itzá and Alcatraz are for ages 10+ and take about 1 to 1.5 hours to complete.

Each game is different, and will be a thrill for game nights for up to 6 players. In the end, you’ll be left with a 3D plastic “trophy”!

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

Adorable Fuzzikins Craft-and-Play Sets Deliver Creative and Fun Play Value for Children with Line Extension

BELOIT, Wis. (February 22, 2020) — PlayMonster’s Fuzzikins™ line has gained popularity quickly and will now feature extensions for 2020! There will be new animals as skaters and babies for children to color, design and play with on their own or with other Fuzzikins sets. Also new will be a Fuzzikins Ice Cream Parlor, with an adorable penguin character! They can all be seen at North American International Toy Fair in New York, February 22 – 25 at booth #435.

Fuzzikins are 3D adorable, fuzzy animals. They are covered in white flocking, and come with special washable markers that children use to design, color and decorate their new animal friends. Children love creating toys that look like their own pets or favorite animals, and using their imagination to make colorful and unique animals! The best part is that the creativity can be endless because the color easily rinses off when the character is placed under running water. Once it’s dry, children can start a new creation!

• Fuzzi Skaters adds new play value with cool skater characters, and they’re new and different animals, too (koala, elephant, pig)! Each comes with a skateboard for children to design and decorate using stickers they color, as well as a fun accessory!
• Fuzzi Babies adds new play value with baby animals—hamster, lamb and monkey! Build and design their beds, design and color the animals, and then tuck them away for their nap!
• The Fuzzi Street Ice Cream Parlor comes with an adorable penguin shop owner and an ice cream parlor with accessories that children can design, color, and then play with! Fuzzikins sets are fun for girls and boys, ages 4 and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

Magnatab Becomes More Kid-Friendly with a Larger Drawing Area, Improved Grip and Easy Stylus Storage!

BELOIT, Wis. (February 22, 2020) — PlayMonster has updated the Magnatab® line after working with parents and retailers to determine what aspects needed improvement to keep Magnatab a favorite among kids and parents! The new Magnatab will be unveiled at North American International Toy Fair in New York, February 22 – 25 at booth #435.

In 2020, Free Play Magnatab and Jumbo Glow-in-the Dark Magnatab will keep their distinct coloring, but feature a white back for 2-tone visual interest. They will also have a larger drawing area, along with an easier-to-grip stylus that acts as a “drawing” tool and “eraser”, and stores easily inside a top slot. Soft edging, a padded back “feet”, and gripper back handle indent make the toy more comfortable to hold and easier to carry. The alphabet and number Magnatabs will feature the updated stylus, edging, feet and handle indent as well. All items will feature updated packaging that calls out distinct features.

Magnatabs were designed with the Montessori learning style in mind, creating a sensory-based learning and play experience. Using the magnetic stylus, children pull the beads up to the surface to make letters, numbers or creative images. In doing this, they feel the pull of the magnets, hear their clicking sound, and see what they are drawing. The beads are magically “erased” when pushed down by the tip of a finger or the swipe of the stylus.

The Magnatab line consists of two drawing styles, ABCs upper and lowercase, and well as numbers. Magnatab is a fun learning tool for children ages 3 and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, SET® games, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com

 Children Grow Real Plants to Create Their Own Fairy World that now Includes Fun Light Play, Too!

BELOIT, Wis. (February 22, 2020) —PlayMonster LLC is glowing with excitement over its newest additions to their popular My Fairy Garden® line, which add a new element of play—lights! The lighted series will shine bright at North American International Toy Fair in New York, February 22 – 25 at booth #435.

My Fairy Garden is the first of its kind: A toy that’s also a real, live garden! Children love kits that allow them to plant and grow plants at home because it gives them a connection to nature and a sense of satisfaction at having nurtured a living thing. My Fairy Garden takes it to a new, exciting level by allowing children to interact with it as a part of an entertaining play set!

In 2020, a new series will be launched that features light play. These lighted gardens can be connected to and played with the existing My Fairy Garden sets so that children can collect them and create fairy communities!

The Fairy Light Garden will feature a charming fairy house that, when children blow on it, lights up like magic! To turn off the light, children can blow on it again! The lighted house sits atop a rocky base amongst the gardening area, where children grow plants and play with their fairy friend! There’s also a small pond, working water wheel, and two lovely swans for added play! Ages 4 and up.

The Light Treehouse is reminiscent of a lighthouse—it stands tall and has a bright beacon light on top that can rotate! The base acts as a fairy home, and the top lighted area is also a small play area. Children grow their garden at the base, where they play with their fairy and woodland friend! Ages 4 and up.

 

About PlayMonster LLC

Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti® and “TOTY Doll of the Year” Wonder Crew®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Relative Insanity®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Automoblox®, Marbleocity®, Kid O® and Super Spinner® is how PlayMonster helps keep play alive for all ages.

# # #

 

For More Information, Please Contact:                                        

Lisa Wuennemann                              Jonathan Siemens
PlayMonster LLC                                Director, Marketing and Communications – ChizComm
(800) 524-4263 x1275                        (416) 551-0822 x330
lisaw@playmonster.com                    jsiemens@chizcomm.com