High-energy Fivesome to Create Epic Video Segment for Iconic Hasbro Brand
BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content campaign celebrating the brand’s retail launch in July.
Famous for their wildly popular stunts, trick shots and insane challenges, the Dude Perfect team of Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton will be bringing high energy Koosh action to fans across YouTube and other social channels and inviting viewers to show off their own Koosh skills in a national #KooshChallenge. With a devoted fan base of over 100 million followers, Dude Perfect’s audience will be treated to a video segment like no other in an episode of their popular Overtime show.
“The entire Dude Perfect team is so pumped to be working with PlayMonster on the launch of Koosh,” said Toney. “We came up with a brand-new Overtime segment specifically for this launch and we can’t wait to unveil it. It’s unlike anything our fans have ever seen before – get ready!”
“Dude Perfect is the ‘perfect’ fit to help us celebrate the relaunch of the Koosh brand – their blend of action-packed fun videos appeal to everyone,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “Their video segment will highlight all the things we love about Koosh and will showcase the play and fun for all ages.”
First introduced in 1986 the “easy to catch, hard to put down” Koosh ball took the world by storm. With that same focus on great play, Koosh is once again lined up to be a must-have toy of the year. In addition to the Koosh balls: Original, Mondo, Clip and the all-new Mini size, the line will also include indoor/outdoor play with the Flingshot, Double Paddle Playset, Hoops, Woosh and Koosh Sharp Shot – an all-new innovative electronic game with lights and sounds for solo or team play.
“Through our continued partnership with PlayMonster, we are thrilled to re-establish this nostalgic pop culture brand with the Dude Perfect team,” said Casey Collins, GM and SVP, Global Licensed Consumer Products at Hasbro. “Consumers have fond memories of Koosh and they’ll love the whole line of new products.”
Koosh launches at Target stores at the end of July, accompanied by its kickoff campaign with Dude Perfect airing on Monday, July 26, 2021.
For more information visit https://www.playmonster.com.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2021 Hasbro, Inc. All Rights Reserved.
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For More Information, Please Contact:
Lisa Wuennemann Jonathan Siemens
PlayMonster LLC Director, Marketing and Communications – ChizComm
(800) 524-4263 (416) 551-0822 x330
lisa.wuennemann@playmonster.com jsiemens@chizcomm.com
