PLAYMONSTER PRESCHOOL OFFERINGS CONTINUE TO GROW WITH MOLUK
Toy of the Year Winner Bilibo®, among others, to be distributed by Wisconsin-based toy company
February 16, 2018 – BELOIT, Wis. – In its latest deal, PlayMonster LLC has been granted immediate US distribution rights to MOLUK®, a design-led Swiss brand, developing creative play objects that are powered simply by a child’s imagination. The MOLUK line includes the multi-award winning Bilibo®, widely regarded as one of the most innovative and versatile open-ended toys, as well as the Pluï® Rain Cloud and Oogi® figure toys.
“We love MOLUK toys because they are uniquely designed to be all about ‘open-ended’ play, where a child’s imagination and creativity determines the limitless and diverse ways they can play with the toy,” said Bob Wann, Chief PlayMonster of PlayMonster LLC. “Also, MOLUK toys are a perfect strategic fit with our Mirari and Lauri lines, as well as our latest acquired brand, Kid O, to further expand our high-quality play offering in the infant/preschool and learning and development categories. We’re thrilled to be the domestic distribution partner for this ingenious company.”
“PlayMonster is ideally positioned to take MOLUK to the next level in the US,” said Alex Hochstrasser, the designer and founder of MOLUK. “Bob and his team have incredible expertise and relationships in the toy industry. They share our passion for great toys and understand the importance of open-ended play which inspires creativity and imagination in children and makes a positive, lasting difference in their lives.”
MOLUK toys get kids moving and exploring, stimulating their senses and minds. The brand is best known for Bilibo, the 2010 Toy of the Year winner in the Preschool category. Bilibo’s iconic shell shape and bright colors immediately appeal to children, arousing curiosity, engaging the imagination and playfully training basic motor skills and balance.
The popular Pluï Rain Cloud illustrates the cycle of water and magically turns kids into little rainmakers with just the touch of a finger. Plus, it’s easy to clean!
Oogi is a highly tactile and expressive new figure toy made of silicone rubber. With suction cup head, hands and feet, and long stretchy arms, it connects to any smooth surface. Oogi invites children to explore and experiment – and, unlike traditional dolls for girls and action figures for boys, Oogi is gender neutral and fun for all ages.
About PlayMonster LLC
Beloit, WI-based PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti®, along with other award-winning toys and games like The Game of THINGS…®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Wonder Crew®, Automoblox® and Marbleocity® is how PlayMonster helps keep play alive for all ages.
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Lisa Wuennemann Janis Van Tine / Sarah Gumina PlayMonster LLC GennComm for PlayMonster LLC (800) 524-4263, ext. 1275 (818) 839-1461 lisaw@playmonster.com janis@GennComm.com / sarah@genncomm.com